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Marketing

This class was created by Brainscape user Ashley Flores. Visit their profile to learn more about the creator.

By: Ashley Flores
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Decks in this class (15)

Chapter 1
Customer relationship management crm,
Customer satisfaction,
Customer value
12  cards
Chapter 2
Cash cow portfolio,
Competitive advantage,
Control
33  cards
Chapter 3
Cause related marketing zappos,
Code of ethics,
Corporate social responsibility csr
14  cards
Chapter 4
Applied research,
Baby boomers,
Basic research
25  cards
Chapter 5
Blog,
Capital intensive,
Cafta
33  cards
Chapter 6
Apirational reference group,
Cognitive dissonance,
Comsumer behavior
32  cards
Chapter 7
Keiretsu,
Accessory equipment,
Business marketing industrial mar...
25  cards
Chapter 8
80 20 principle,
Benefit segmentation,
Cannibalization
20  cards
Chapter 9
A marketing decision support syst...,
Database marketing creates a ____...,
Which of the following is not an ...
15  cards
Chapter 10
Which of the following is not an ...,
The key distinction between a bus...,
Candy bars safety pins and apples...
15  cards
Chapter 12
Which of the following is not an ...,
A consumer s level of satisfactio...,
Providing a service for the lowes...
15  cards
Chapter 14
The ________ is the pipeline thro...,
The intermediaries that operate b...,
Firms that sell primarily to cons...
15  cards
Chapter 7 q
Which of the following is not an ...,
The main difference between a bus...,
According to the ________ concept...
15  cards
Chapter 8 q
A group of people who share trait...,
________ is the process where dis...,
A food products company groups it...
15  cards
Chapter 1-final
Marketing,
5 conditions for exchange to take...,
4 marketing managment philosophies
16  cards

More about
Marketing

  • Class purpose General learning

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