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marketing

This class was created by Brainscape user Jenny Broomby. Visit their profile to learn more about the creator.

By: Jenny Broomby
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Decks in this class (15)

Marketing research: Desk vs Field
No deck description has yet been added by the author.
12  cards
Marketing research: Qualitative research
No deck description has yet been added by the author.
4  cards
Marketing research: Quantitative vs Qualitative
No deck description has yet been added by the author.
37  cards
Marketing research: Ad Hoc vs Off the Peg
No deck description has yet been added by the author.
13  cards
Case study: M&S
No deck description has yet been added by the author.
8  cards
Chapter 1 - Marketing: creating & capturing customer value
No deck description has yet been added by the author.
23  cards
Chapter 2 - Company and marketing strategy: partnering to build customer relationships
No deck description has yet been added by the author.
24  cards
Chapter 3 - Managing marketing information to gain customer insights
No deck description has yet been added by the author.
6  cards
Chapter 4 - Customer-driven marketing strategy: creating value for target customers
No deck description has yet been added by the author.
34  cards
Chapter 5 - Products, services & brands: building customer value
No deck description has yet been added by the author.
22  cards
Chapter 6 - Developing new products and managing the product life cycle
No deck description has yet been added by the author.
16  cards
Chapter 9 - Marketing channels: delivery customer value
No deck description has yet been added by the author.
12  cards
Chapter 10 - Communicating customer value: integrated marketing communications strategy
No deck description has yet been added by the author.
5  cards
Chapter 12 - Segmentation & positioning strategies
No deck description has yet been added by the author.
23  cards
Chapter 13 - Selecting target markets
No deck description has yet been added by the author.
23  cards

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marketing

  • Class purpose General learning

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