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Marketing

This class was created by Brainscape user Laura Williams. Visit their profile to learn more about the creator.

By: Laura Williams
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Decks in this class (13)

1. The Fundamentals
What are the 5 philosophies of ma...,
Give 4 features of companies that...,
Give 3 features of a company that...
11  cards
Product Life Cycle & BCG Matrix
Lecture 8 Developing the Marketing Mix
18  cards
Branding & Standardisation
Developing the Marketing Mix Lecture 9
13  cards
2. Environmental Scanning
Define environmental scanning quote,
Give a less formal definition of ...,
What two elements is the environm...
49  cards
3. Understanding Markets & Customers
What is mass marketing and what d...,
What is segment marketing,
What are the two approaches to ma...
58  cards
3.+ (B2B Buying Behaviour onwards)
What are the 3 classifications of...,
What are commercial organisations,
What are the 6 characters in the ...
15  cards
Consumer Behaviour
What are the 4 major consumer the...,
What are the 3 buying situations,
Outline the 5 stage decision maki...
16  cards
B2B Buying Behaviour
What are the 3 classifications of...,
What characters form the decision...,
What is the role of a gatekeeper
12  cards
STP
Define segment marketing,
What is targeted communication,
Give 3 benefits of segmenting mar...
19  cards
Porters 5 forces
Outline porters 5 forces,
What paper can you refer to when ...,
What is are the uses of porters 5...
21  cards
Services
What are the 5 characteristics th...,
Outline the 7ps,
What are the 3 types of marketing...
18  cards
Price
Give a general definition for price,
Explain what price means in the c...,
Outline the 5 factors that influe...
20  cards
Further Reading & Quotes
What paper can you refer to on po...,
Who wrote about the limitations o...,
Who wrote marketing myopia
14  cards

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Marketing

  • Class purpose General learning

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