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Marketing

This class was created by Brainscape user Matthew MacKinnon. Visit their profile to learn more about the creator.

By: Matthew MacKinnon
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Decks in this class (17)

Marketing philosophies - Lecture 1
Marketing d 1,
What is consumer marketing 2,
Ethical and sustainable marketing...
36  cards
Environmental scanning - Lecture 2
Environmental scanning d 1,
Macro environment d 2,
Micro environment d 3
43  cards
Environmental scanning - competitor analysis - Lecture 3
How can competitive advantage be ...,
Competitor analysis 2,
What are porter s 5 forces 3
52  cards
STP - Lecture 4
Market segmentation 1,
How do customers differ 2,
Why segment markets 3
27  cards
Deck 5 done
What is routine problem solving 1,
What is limited problem solving 2,
What is extended problem solving 3
22  cards
Understanding market and consumers - 6
Motivation d 1,
Innate needs d 2,
Acquired needs d 3
13  cards
Deck 7 - Lecture 7 done
What does b2b mean 1,
What does b2b entail 2,
What are consumer markets 3
28  cards
Deck 8 - Branding - lecture 9
What is brand equity 1,
What does brand equity result in 2,
Branding benefits 3
53  cards
Deck 9 - Lecture 10
What are the 4 ps 1,
What are the 4 ps for 2,
What is the marketing mix 3
21  cards
Deck 10 - Pricing - Lecture 11
What is price 1,
What is pricing 2,
What does price seeking mean 3
37  cards
Deck 11 - Promotion - Lecture 12
What is communications theory pro...,
Aims of promotion 2,
What is the initial promotional o...
43  cards
Deck 12 - Services - Lecture 13
What are two types of service 1,
What is a producer 2,
Characteristics of services 3
27  cards
Deck 13 - Lecture 15
0  cards
Digital Marketing
Digital marketing d 1,
What are 5 objectives of digital ...,
Explain digital marketing objecti...
36  cards
Relationship Marketing
Relationship marketing d 1,
Key characteristics of relationsh...,
What is the keiretsu system 3
21  cards
Ethics - Social Responsibility Marketing
What is ad fraud 1,
What is unethical marketing 2,
Example of manipulation of statis...
13  cards
Lecture 8 - Product
0  cards

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Marketing

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