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MARKETING COMMUNICATION

This class was created by Brainscape user Gabija Janusauskaite. Visit their profile to learn more about the creator.

By: Gabija Janusauskaite
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Decks in this class (6)

chapter 1
What is marketing,
The product consists of 3 layers,
Marketing tools can be divided in...
35  cards
chapter 2
Brand,
Brand mark,
Trademark
33  cards
chapter 3
Cognitive response,
Conative,
Behavioural
11  cards
chapter 4
Situation analysis,
Stp model,
Targeting
20  cards
chapter 5
Advertising,
Sender,
Message
27  cards
chapter 8
1  cards

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MARKETING COMMUNICATION

  • Class purpose General learning

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