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Marketing Exam 3

This class was created by Brainscape user Divya Prakriya. Visit their profile to learn more about the creator.

By: Divya Prakriya
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Decks in this class (6)

Chapter 16
Communication by marketers that i...,
A plan for the optimal use of the...,
One or more unique aspects of an ...
26  cards
Chapter 17
A phenomenon in which spending fo...,
A form of advertising designed to...,
A form of advertising that touts ...
27  cards
Personal selling and sales management
A philosophy under which the comp...,
An informal process of collecting...,
The process by which learned info...
21  cards
Social Media and Marketing
Any tool or service that uses the...,
Subset of e commerce that involve...,
Using consumers to develop and ma...
13  cards
Pricing Concepts
Hat which is given up in an excha...,
The price charged to customers mu...,
Revenue minus expenses 3
29  cards
Setting the right price
Basic long term pricing framework...,
Price policy whereby a firm charg...,
A pricing policy whereby a firm c...
37  cards

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Marketing Exam 3

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