This class was created by Brainscape user Ray Charles . Visit their profile to learn more about the creator.

Flashcard maker: Ray Charles

Decks in this class (11)

Ch. 1 Overview Of Marketing
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16  cards
Ch. 2 Developing Marketing Strategies and a Marketing Plan
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28  cards
Ch.3 Social and Mobile Marketing
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21  cards
Ch. 4 Marketing Ethics
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5  cards
Ch. 5 Analyzing the Marketing Environment
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15  cards
Ch. 6 Consumer Behavior
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56  cards
Ch. 7 Business-to-Business Marketing
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23  cards
Ch. 8 Global Marketing
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24  cards
Ch. 9 Segmentation, Targeting, and Positioning
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26  cards
Ch. 10 Marketing Research
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13  cards
Ch. 11 Product, Branding, and Packaging Decisions
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34  cards

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Marketing Management

  • Class purpose General learning

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