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Marketing Principles

This class was created by Brainscape user Sophie Chatell. Visit their profile to learn more about the creator.

By: Sophie Chatell
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Decks in this class (8)

Chapter 1: Intro to Marketing
Marketing,
Marketing mix,
Four ps
37  cards
Chapter 2: Global Marketing
World trade,
World trade organization,
Protectionism
24  cards
Chapter 3:Strategic Market Planning
Business plan,
Business planning,
Marketing plan
26  cards
Chapter 4: Market Research
Market research,
Steps of marketing,
Data privacy
22  cards
Chapter 6: Understand Consumer and Business Markets
Consumer behavior,
Problem recognition,
Evaluative criteria
21  cards
Chapter 5: Marketing Analytics
Customer relationship management,
Structured data,
Unstructured data
19  cards
Chapter 7: Segmentation, Target marketing and Positioning
Market fragmentation,
Segmentation,
Generational marketing
23  cards
Chapter 8: New Product Development
Offering,
Core product,
Actual product
27  cards

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Marketing Principles

  • Class purpose General learning

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