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Omnichannel and digital marketing

This class was created by Brainscape user Axel Wilmssen. Visit their profile to learn more about the creator.

By: Axel Wilmssen
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Decks in this class (11)

Entire course
What are the different management...,
Explain the major implications of...,
How would you define one to one v...
57  cards
Chapter 1: Framework for internet marketing & e-commerce
What are the different management...,
Explain the major implications of...,
How would you define one to one v...
8  cards
Chapter 2: E-commerce infrastructure & security: internet & World Wide Web
Explain the concept of packet swi...,
Explain the difference between th...,
What are the major building block...
5  cards
Chapter 4: E-commerce security
Describe the 6 most important e c...,
Provide 4 examples of malicious c...,
Explain the concepts of spoofing ...
4  cards
Chapter 5: E-commerce business strategies
How are firm value and industry v...,
What is a business strategy and w...,
What elements should be defined w...
7  cards
Chapter 3: Building E-commerce presence: websites, mobile sites & apps
What type of factors may be part ...,
What types of presence may be lis...,
Describe the 7 design elements of...
10  cards
Chapter 6: E-commerce marketing and advertising
What types of online marketing ex...,
Several internet marketing techno...,
What types of online marketing me...
11  cards
Chapter 7 : Social, Mobile and Local marketing
What are the 5 different steps of...,
What typical facebook marketing t...,
What typical twitter marketing to...
4  cards
Chapter 9: online content & media
Name and describe 3 revenue model...,
Describe the term media convergen...,
Amazon apple are the new digital ...
3  cards
Chapter 10: Social networks, auctions & portals
Define and differentiate the diff...,
Define online auctions benefits n...,
Define portals the types and thei...
4  cards
Guest lecture
Explain how personalization can l...,
In the case of digital fundraisin...,
Explain the digital marketing mat...
3  cards

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Omnichannel and digital marketing

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