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Responsible Marketing Exam

This class was created by Brainscape user Kirsty Coombs. Visit their profile to learn more about the creator.

By: Kirsty Coombs
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Decks in this class (11)

A market society
Understand the concept of a marke...,
Moral limits and responsibility i...,
Frameworks and implications of et...
4  cards
Responsibalisation of the consumer + P.A.C.T
Responsibilisation of the consume...,
Framework for responsibilisation ...,
Examples of responsibilised consu...
6  cards
Ethical Theory
Ethical absolutism vs ethical rel...,
Normative vs descriptive theories 2,
Deontology ethics 3
21  cards
Modern slavery, GVCs and decolonisation in supply chains
Modern slavery 1,
Supply chain complexity 2,
Consumer rationalisation for unet...
8  cards
Marketing inequalities
Marketing as a mirror 1,
Two types of marketing representa...,
Stereotyping in marketing 3
13  cards
Washing in marketing
What is washing in marketing 1,
Key characteristics of washing 2,
Rainbow washing 3
11  cards
The attitude behaviour gap
What is the attitude behaviour gap 1,
Ethical consumer paradox 2,
Challenges contributing to the gap 3
9  cards
Shift
What does the shift acronym stand...,
Why should marketing help to make...,
Social influence 3 main points 3
28  cards
The circular economy and the possibility of degrowth
The circular economy 1,
Strategies to create circular val...,
Criticism of the circular economy 3
8  cards
Moral and ethical consumer
Consumers make a difference 1,
Different types of the ethical co...,
Mindful mindset 3
11  cards
Consumer resistance and activism
What is consumer resistance 1,
Consumer power and resistance 2,
Back to pact model 3
15  cards

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Responsible Marketing Exam

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