Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment...
Module A - Marketing Strategy A.1 Conceptual Foundations of Marketing Strategy, Module A - Marketing Strategy A.2 The Process of Strategy Development, Module A - Marketing Strategy A.3 Strategic Management of Innovations...