Chapter 1, 2 and 3 Actuarial advice, External environment and Regulation, Chapter 4: Introduction to financial products and customer needs, Chapter 5, 6, 7 and 8 Life, Health and General insurnace...
Weeks 1 -3 - The marketing process (Understanding the marketing problem and situation analysis), Week 4-7 - Developing Strategy and Building Brands (Product/ Service), Week 8-11: Execution (Communications)
Chapter 1: Scarcity as the central economic problem, Chapter 2: Interaction of Demand and Supply, Chapter 3: Application of demand and supply analysis to real-world markets...
Chapter 1: The scope and challenges of international marketing, Chapter 6: Researching International Markets, Chapter 10: International Market Entry Strategies...
Introduction To Business - Franchises And Franchisors, Business Strategy And Objectives- Mission Statment, Businesss Strategy And Objectives-Ansoffs Matrix...