Ch 11 (Place and Development of Channel Systems), Ch 12 (Distribution Customer Service and Logistics), Ch 13 (Retailers, Wholesalers, and Their Strategy Planning)...
role of external professionals, importance of establishing bank accounts, financial control systems and record keeping strategies, tech & global issues that may affect decision making...
7.1 mission, corporate objectives and strategy, 7.2 analysing internal position: financial ratio analysis, 7.4 analysing the external environment: political and legal change...
Defining marketing and the marketing process, understanding the marketplace and consumer value, designing a customer value - driven strategy and mix...