Consultation
Consultation involves providing guidance to organizational stakeholders. It requires the ability to diagnose problems or identify opportunities, develop effective solutions, win support for the solutions, and then implement them effectively.
Consulting Model
Purpose throughout each step is to manage change. From beginning to end HR should be aware of teh org’s readiness to change and the members’ emotional responses to changes. Plan to implement ways to increase acceptance and assimilation (or buy-in) of new values and practices.
Four steps are:
Define the problem
Design and implement solution
Measure effectiveness
Sustain Improvement (repeat)
Throughout the four steps that make up the consulting model, one of HR’s key responsibilities is:
To communicate with and manage stakeholders
Define the problem
A discovery phase. HR is collecting data to define the gap between desired and actual performance, as well as to identify potential threats, challenges and liabilities that could be addressed by a change initiative.
Data should be collected from all relevant internal and external stakeholders, and sorted and analyzed so results can be reported to them in a way that helps them understand the observations and decide an appropriate action. Information gathered at this point will help in the design of an effective and efficient initiative.
It is important that consultation findings:
Focus on conditions that can be realistically changed, given the organization’s environment and resources and given the attitudes of the organization and the receptiveness of it’s members to change
Are based on sufficient and specific evidence and are presented neutrally
Select a few areas for attention, prioritizing data findings by frequency and impact on strategic performance. Too many points of action may lead to client paralysis.
Design and Implement the Solution
The implementation of a solution (after criteria for an effective solution is defined and an appropriate tactic for development is chosen) may be managed as a separate project using traditional project management skills.
Successful implementation may depend on the ability to motivate employees to move through the sometimes difficult period of adjusting to new conditions and practices.
Communication skills are critical - being alert to verbal and nonverbal messages, providing appropriate information at the right times, reporting results when required, and giving and seeking feedback.
When teams/stakeholders are involved in a decision, apply a typical problem solving approach:
Explore the decision to be made fully, so all influences are understood
Generate multiple options, define criteria for an effective choice, and analyze each
Select the best solution and implement it.
Evaluate the decision and decision-making process when the decision’s outcomes are clear. Were there enough quality options? Were the right criteria used? Were key individuals actively engaged in reaching consensus?
Measure Effectiveness
The solution’s effects are measured to determine if the objectives of the consultation have been met and if the consultatin has had the desired strategic impact.
HR’s effectiveness as a consultant is reviewed as well, and plans for improvement are made. Experiences are monitored and documented for later study. Problems in implementation are identified and addressed.
Sustain the Improvement
The new process is monitored to encourage continued effort. HR provides guidance to leaders in new ways in which new values, attitudes, or practices can become institutionalized or applied in different areas. Ensuring that stakeholder management is promoted within HR is essential to sustaining an organizational culture that is receptive to change.
Tools for Group Decision Making
One of the challenges in consultation is creating group commitment to the chosen course of action. The followng tools are all effective in engaging all participants in creating a logical path toward consensus:
SWOT Analysis
SOAR Analysis
Multi-Criteria Decision Analysis (MCDA)
Cost-Benefit Analysis (CBA)
Force-field Analysis
SWOT Analysis
The group can brainstorm strengths, weaknesses, opportunities, and threats and agree on a numerical value for each.
SOAR Analysis
Similar to the SWOT, the group identifies strengths, opportunities, aspirations, and results. This is a framework that combines fact finding with an organization’s goals and desires, presenting an analysis of the organization’s actual state and how it will measure achievement.
Multi-Criteria Decision Analysis (MCDA)
The team determines critical characteristics of a successful decision (for example, ability to meet project requirements, likelihood of success, least chance of causing secondary risks). A matrix is used to score each alternative and compare results.
Cost-Benefit Analysis (CBA)
Group discussion is critical to identifying all relevant costs and benefits.
Force-Field Analysis
This tool was designed to analyze the forces favoring and opposing a particular change. The group identifies and weights factors that could influence an outcome in either a negative or positive manner according to their possible impact. The group then uses these factors to score different opportunities. They agree to pursue those showing favorability for change and avoid initiatives that face very strong resistance.
Large or small, broad or focused, changes can trigger…
Complex responses in the organization and in individual employees. HR’s role as a consultant requires HR professionals to know more thn how to desing a new solution to an organization’s challenges, but also understand how to be able to manage responses to change so that these initiatives achieve their intended goals.
During an initiative change, stakeholder management becomes a key HR responsibility. What skills help HR professionals with this?
Clarity of vision, creative problem solving, tactful communication, and courage.
Why should HR try to be involved in the planning of change initiatives early?
HR understands the organization’s policies and business requirements, employee’s perspectives, and channels of communication. Given their responsibilities and purview within an organization, HR is also well situated to manage interactions between relevant stakeholders affected by the change by coordinating communications and managing the relationships between various stakeholders. Contributing this knowledge and expertise can improve an initiative’s chance for success.
Ways HR aids in managing change:
Identify programs, practices, and policies that might benefit from change.
Identify the impact of the change on people and departments, which may include gaps in skills, lines of communication to be opened, and new policies that may be required.
Assess the impact of changes across the organization and also on outside stakeholders—the ripple effect of change.
Consult with the organization’s leaders on ways to support the change initiative, including changes in organizational culture. new processes, and investment in learning and development to support employees as they develop new competencies to perform their changed roles.
Use communication skills and channels to contact all affected stakeholders quickly and uniformly, communicate the details of the change initiative, and keep them apprised of developments and progress.
Measure the effectiveness of the change initiative.
Track issues that arise at any point and follow up to deliver superior service to HR’s internal customers.
It often falls to HR to show how what leaders want and what employees need can be aligned.
Effective Communications during periods of change can produce:
Identification and mitigation of potential risks
Increased management and employee buy-in and satisfaction
Increased trust between management and nonmanagerial employees
Identification of needed change-related training initiatives to improve employee skills and proficiency throughout the change process
Increased leadership cohesiveness
The Impact of Change on Productivity
Employee productivity and engagement can be affected by both large shifts in culture, structure, and strategic goals and small changes in roles and processes.
(Dreaded) J Curve
When change is introduced there is typically a decline in performance and then a slow return to previous levels and - if hte change is effective and if it is managed effectively - a more rapid growth to a new level of performance.
A poorly chosen intervention or poor management of the change process can result in a more permanent flattering of the curve at a low plateau.
Managing the J Curve
To manage the negative effects of change on productivity, HR professionals can use the fact that individual employees react to change differently.
Some may resist change, driven perhaps by fear of the unknown or a lack of confidence in their ability to perform new tasks. They may prefer inertia and the comfort of the familiar to the challenge of learning new roles and skills.
Some employees will welcome the change because they can immediately see its benefits (for example, improved communication, more individual control).
Others may simply be waiting for more information to decide how they feel.
Understanding and being able to manage these individual differences can affect the speed of the organization’s recovery to full productivity.
Tactics for influencing employees with these different perceptions of change.
-Resistant (20-30%)
Why? - Fear of the unknown; Comfort in the status quo
Shifting from resistance: Empathy, communication, support
-Neutral (40-60%)
Shifting out of neutral: selling benefits; opportunities for involvement
-Welcoming (20-30%)
Why? - perceived benefits; increased challenge
Maintaining course: Recognition, delegation, support