Elements: Line
Line is a visual element of length; defines position and direction of design.
Elements: Shape
Shape is the external form or outline of an image.
Elements: 3D Form
3D Form refers to the physical shape and dimensions of an object.
Elements: Space
Space is the area around or between images and elements.
Elements: Texture
Texture is the surface quality of an object.
Elements: Colour
Colour is the colour of an image.
Principles: Balance
Balance occurs when elements are arranged symmetrically or asymmetrically to create impression of equality in weight.
Principles: Emphasis
Emphasis is special attention given to one element.
Principles: Dominance
Dominance creates a focal point in a product.
Principles: Unity
Unity is the relationship among elements that helps them function together, achieved through similar shape, common position, etc.
Principles: Movement
Movement refers to motion or the appearance of motion in a visual image.
User Interface: Logical organisation
Content should be well set out, easy to follow, and arranged for user understanding.
User Interface: GUI
Graphical User Interface presents information visually for easy interaction; contributes to learnability, efficiency, memorability, and fewer errors.
User Interface: Help features
Relevant help features assist usability, inclusivity, and accessibility.
Usability
Categorised into learnability, efficiency, memorability, errors, and satisfaction.
Inclusivity
Design considers various users regardless of age, ability, gender, situation, education, or location.
Accessibility
Design includes features to help people with disabilities (auditory, cognitive, neurological, physical, speech impairments).
Typography
Typography is the style and appearance of text.
Typefaces
Typefaces refer to font families such as serif or sans-serif.
