What are the steps to designing a TRUE experiment? (4)
Define demand characteristics.
participants’ behaviours/responses affected by their interpretations of the study’s purpose based on cues
Define experimenter effects.
participants’ behaviours/responses affected by cues (unknowingly) given by the experimenter
What are the types of experimental blinding?
single-blind, double-blind
Define single-blind. How frequently is this used?
participants don’t know which condition they’re in; almost always used
Define double-blind. How frequently is this used?
participants and experimenter don’t know which condition they’re in; rarely used
What’s the difference between probability and non-probability sampling?
whether you can specify the probability of an individual being selected
What is the advantage of probability sampling (and thus the disadvantage of non-probability sampling)?
can ensure the sample is representative –> high external validity; generalisable
random sampling
equal chance of being picked
What is the main disadvantage of random sampling?
impractical (we rarely have access to everyone in the population)
convenience sampling
whoever is readily available
What is the disadvantage of convenience sampling?
unequal probability of being selected - prone to bias
What are the variations of convenience sampling?
quota sampling; referral/snowball sampling
quota sampling
sample people with specific traits until you have enough in each category
referral/snowball sampling
ask participants to refer others with similar traits
When is referral/snowball sampling most common?
qualitative research; niche population
What is the issue with sampling bias?
not representative –> threatens external validity –> limits generalisability
What are some types of sampling bias?
self-selection (volunteering); non-response
What are between-participants designs (A.K.A. independent measures)?
different people in each condition
What are within-participants designs (A.K.A. repeated measures)?
same people in each condition
What is the disadvantage of between-participants designs (and thus the advantage of within-participants designs)? How is this dealt with?
individual differences may cause bias; random allocation
What is the disadvantage of within-participants designs (and thus the advantage of between-participants designs)? How is this dealt with?
order effects; counterbalancing
order effects
order of conditions affects results
counterbalancing
different participants do conditions in different orders