What is qualitative data
Focus on in depth analysis of opinions and views
Give a strength and a limitation of qualitithve data
S- deeper understanding
L-based on subjective account, open to distortion
What’s quantitive data
Findings expressed in numerical form
Gives strength and a limitation of quantitative data
S- objective (less open to interpretation)
L- statistic have little meaning, lose the human
What’s primary data
Collected for purpose of investigation by researcher
Give strength and limitation of primary data
A- targeted and fit for purpose
L- time consuming and spenny
What’s secondary data
Pre existing data that’s already been collected
Give a strength and limitation of secondary data
S- already been tested so we know significance level
L- variation in quality as can’t quality control
What’s a meta analysis
Combining data from lots of studies in particular area to see if result consistent
Give a strength and a limitation of meta analysis
S- increased confidence in findings
L- prone to publisher bias and file draw effect
What’s publisher bias and file draw effect
Pub- journals favor certain types of results.
File draw- researchers don’t even submit null results, so they never reach journals.