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  • International brand management
    International brand management

    International brand management

    By: Amber Van Wageningen
    chapter 1: Brands and brand management, Chapter 2: CBBE and positioning, Chapter 3: Brand resonance and the brand value chain ...
    16
    Decks
    106
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    2
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  • Strategic Brand Management
    Strategic Brand Management

    Strategic Brand Management

    By: Cameron Griffiths
    Legal Brand, Brand Values, Brand Positioning ...
    5
    Decks
    46
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    5
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  • Brand Management CSE
    Brand Management CSE

    Brand Management CSE

    By: Felix Mossberg
    Brand Based business models, General Brand management fundamentals, Marketing law ...
    6
    Decks
    67
    Flashcards
    2
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  • Product And Brand Management
    Product And Brand Management

    Product And Brand Management

    By: Luka Rossel
    What Is A Product, Product Segmentation, product decisions ...
    6
    Decks
    101
    Flashcards
    1
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  • Brand Managment
    Brand Managment

    Brand Managment

    By: Yandel Ramos
    REPASO
    1
    Decks
    45
    Flashcards
    1
    Learner
  • Brand Management Exam Essays
    Brand Management Exam Essays

    Brand Management Exam Essays

    By: Kirsten Foot
    Brand Activism, Brand Growth, Brand Orientation ...
    5
    Decks
    150
    Flashcards
    1
    Learner
  • Brand Management 2
    Brand Management 2

    Brand Management 2

    By: Meagan L
    Building a Brand: Marketing Programs, Brand Management
    2
    Decks
    148
    Flashcards
    1
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  • S5 Brand Management
    S5 Brand Management

    S5 Brand Management

    By: Seda Utkan
    A trademark: une marque déposée, Marketing: la mercatique, Launching a new product: lancer un nouveau produit
    3
    Decks
    52
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    1
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  • Brand Management
    Brand Management

    Brand Management

    By: Angélique Dufresne
    Chapter 1, Chapter 2, Chapter 3
    3
    Decks
    53
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    1
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  • Brand Management
    Brand Management

    Brand Management

    By: Jakob Högberg
    Introduction to BM (Why? Associations), Fundamental Concepts (Positioning, identity, awareness, equity), Ulf's lecture - Fundamental brand elements (distinctive & descriptive concept) ...
    6
    Decks
    58
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    1
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  • Adidas Sr Manager, Brand Comms [Brand Campaigns]
    Adidas Sr Manager, Brand Comms [Brand Campaigns]

    Adidas Sr Manager, Brand Comms [Brand Campaigns]

    By: Eve Horbol
    Basics
    1
    Decks
    83
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    1
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  • Brand Management: Aligning Business, Brand Behavior
    Brand Management: Aligning Business, Brand Behavior

    Brand Management: Aligning Business, Brand Behavior

    By: Sesen Beyen
    Glossery
    1
    Decks
    30
    Flashcards
    1
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  • L4 ME - Marketing Concepts & Theories
    L4 ME - Marketing Concepts & Theories

    L4 ME - Marketing Concepts & Theories

    By: Celene Sanni
    ME Month 2 Session 1, ME Month 2 Session 2, ME Month 2 Session 3 ...
    4
    Decks
    129
    Flashcards
    1
    Learner
  • Global brand management
    Global brand management

    Global brand management

    By: Sang Park
    Ch.1
    1
    Decks
    28
    Flashcards
    1
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  • Brand Management
    Brand Management

    Brand Management

    By: Jordy Neo
    Topic 2: Customer Based Brand Equity and Brand Positioning, Topic 3: Brand Resonance, Topic 4: Brand Elements ...
    9
    Decks
    47
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    1
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  • ZBrand Management
    ZBrand Management

    ZBrand Management

    By: Lukas Fahrländer
    Lecture unit 1: Brand and Consumer Pychology
    1
    Decks
    20
    Flashcards
    1
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  • Brand Marketing & Management Febba
    Brand Marketing & Management Febba

    Brand Marketing & Management Febba

    By: Clémence Hochart
    Street Marketing, Differentiation power, Powerful branding
    3
    Decks
    15
    Flashcards
    1
    Learner
  • PassNaplexNow - NAPLEX review prep
    PassNaplexNow - NAPLEX review prep

    PassNaplexNow - NAPLEX review prep

    By: Christina Marie
    Antibiotics Brand/Generics, TB - Brand/Generics, TB - Drugs ...
    41
    Decks
    1,209
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    164
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  • Pass Naplex Now Book II
    Pass Naplex Now Book II

    Pass Naplex Now Book II

    By: Thuy Nguyen
    Antibiotics Brand/Generics, TB - Brand/Generics, TB - Drugs ...
    39
    Decks
    1,124
    Flashcards
    395
    Learners
  • Branding
    Branding

    Branding

    By: L B
    1 - Introduction To Branding, 2 - What is Brand Equity, 3 – Building Brand Equity I: Brand Elements and Marketing Programs ...
    20
    Decks
    1,104
    Flashcards
    6
    Learners
  • Top 100 Drugs (Brand-Generic)
    Top 100 Drugs (Brand-Generic)

    Top 100 Drugs (Brand-Generic)

    By: hannibal britton
    BRAND-GENERIC, TB, Chemo ...
    19
    Decks
    1,085
    Flashcards
    296
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  • Branding
    Branding

    Branding

    By: Alice Wachtmeister
    The World Of Branding, Brand Equity From The Customers Perspective, Brand Positioning and Brand Values ...
    11
    Decks
    176
    Flashcards
    18
    Learners
  • Marketing
    Marketing

    Marketing

    By: Walker G
    CHAPTER 1, Introduction (1), Introduction, Definitions, Marketing Concept, Selling Concept (1) ...
    55
    Decks
    1,159
    Flashcards
    18
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  • PRODUCT MANAGEMENT
    PRODUCT MANAGEMENT

    PRODUCT MANAGEMENT

    By: Kurth Angel Cuevas
    INTRODUCTION TO PRODUCT MANAGEMENT, NEW PRODUCT DEVELOPMENT, PRODUCT LIFE CYCLE ...
    6
    Decks
    224
    Flashcards
    1
    Learner
  • Marketing degree
    Marketing degree

    Marketing degree

    By: Alice Bardgett
    Types of marketing, Leadership styles, Management styles ...
    26
    Decks
    435
    Flashcards
    3
    Learners
  • reviewer
    reviewer

    reviewer

    By: Jep Serrato
    Etiks, The Strategic Elements of Product Development, internationel ...
    7
    Decks
    546
    Flashcards
    2
    Learners
  • BM
    BM

    BM

    By: Olina Fialová
    Brand experience, Customer experience, User experience ...
    5
    Decks
    97
    Flashcards
    1
    Learner
  • Branding and Advertising
    Branding and Advertising

    Branding and Advertising

    By: Salomé B-p
    Foundations of branding, Building & managing brands, Specific aspects of branding ...
    5
    Decks
    134
    Flashcards
    8
    Learners
  • P1 Pharmacy Practice
    P1 Pharmacy Practice

    P1 Pharmacy Practice

    By: Olivia Holloway
    List 4 Drugs, List 4 Drugs BRAND First, List 3 Drugs ...
    37
    Decks
    776
    Flashcards
    2
    Learners
  • Hospitality Marketing
    Hospitality Marketing

    Hospitality Marketing

    By: Ngan Tran
    Lesson 2, Chapter 1: Marketing: Creating Customer Value and Engagement, Chapter 2. Company and Marketing Strategy ...
    14
    Decks
    439
    Flashcards
    191
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