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  • MARKETING
    MARKETING

    MARKETING

    By: Kenzie Zirbel
    Chapter 1: Intro, Chapter 4: Ethics, Chapter 5: The Marketing Environment ...
    5
    Decks
    154
    Flashcards
    2
    Learners
  • A-level Business
    A-level Business

    A-level Business

    By: Jamie Hicks
    Economies of scale, Diseconomies of scale, Mcgregor X and Y theory ...
    32
    Decks
    353
    Flashcards
    10
    Learners
  • MK328
    MK328

    MK328

    By: Archie Ryder
    External macro environment, Hofstede + Hall, foreign entry + entry modes ...
    6
    Decks
    56
    Flashcards
    1
    Learner
  • Product Planning
    Product Planning

    Product Planning

    By: Charlotte Tressler
    Introduction, New Product Process, Segmentation, Targeting, and Test Marketing ...
    6
    Decks
    58
    Flashcards
    1
    Learner
  • Advanced Marketing
    Advanced Marketing

    Advanced Marketing

    By: Maissa Rouissi
    Competitive Marketing Strategies, Segmentation & Targeting, Positioning ...
    8
    Decks
    91
    Flashcards
    1
    Learner
  • Entrepreneurial marketing
    Entrepreneurial marketing

    Entrepreneurial marketing

    By: Mees Keijning
    Lecture 1: Introduction to Entrepreneurial Marketing & Segmentation, Targeting, Positioning, Lecture 2: Understanding the Consumer (Part 1), Lecture 3: Understanding the Consumer (Part 2) ...
    11
    Decks
    150
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: Lidy Yang
    Chapter 2 - Digital Marketing, Chapter 5 - Consumer Behaviour, Chapter 6 - Segmentation, Targeting And Positioning ...
    10
    Decks
    136
    Flashcards
    4
    Learners
  • MKT
    MKT

    MKT

    By: Grace Steinmeier
    Chapter 1: Why Marketing Matters, Chapter 2: Strategic Planning, Chapter 3: The Global Enviroment ...
    8
    Decks
    365
    Flashcards
    1
    Learner
  • Business Paper 3
    Business Paper 3

    Business Paper 3

    By: Archie Forbes
    1. Decisions to Improve Marketing Performance, 1. Understanding Markets and Customers, 1. Segmentation, targeting and Positioning ...
    8
    Decks
    102
    Flashcards
    1
    Learner
  • Marketing Management [TEIM33]
    Marketing Management [TEIM33]

    Marketing Management [TEIM33]

    By: Ben Wi
    L2: B2B Marketing, L1: Introduction to Marketing Management, L3: Service marketing ...
    10
    Decks
    123
    Flashcards
    2
    Learners
  • Business- Unit 3
    Business- Unit 3

    Business- Unit 3

    By: Amy Deeth
    Setting Marketing Objectives, Understanding Markets And Customers, Making Marketing Decisions- Segmentation, Targeting, Positioning ...
    5
    Decks
    110
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Kaitlyn South
    Module 1 & 2: Overview of Marketing & Value Creation, Module 3 & 4: Ethics and Strategic Planning, Module 5 & 6: Marketing Environment and Global Marketing ...
    10
    Decks
    208
    Flashcards
    1
    Learner
  • Marketing Grad Class Concepts and Terminologies
    Marketing Grad Class Concepts and Terminologies

    Marketing Grad Class Concepts and Terminologies

    By: capenson@uh.edu Penson
    Core Marketing Function, Value Surplus, 5Cs, SWOT, 4Ps, Resources, Preferences, Segmentation, Targeting and Positioning, Market Research and Customer Development ...
    5
    Decks
    105
    Flashcards
    2
    Learners
  • MKT201 - Intro to Marketing
    MKT201 - Intro to Marketing

    MKT201 - Intro to Marketing

    By: B C
    Chapter 1: What is Marketing?, Chapter 5: Marketing Segmenting, Targeting, and Positioning, Chapter 3: Consumer Behavior: how people make buying decisions ...
    6
    Decks
    124
    Flashcards
    1
    Learner
  • business for top gs
    business for top gs

    business for top gs

    By: charlie LEWIS
    understanding the nature and purpose of a business, common business objectives, costs ...
    67
    Decks
    289
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: Nate Ross
    S1: Introduction to Marketing, S2: Consumer/Market Research, S3: Consumer Decision Making ...
    9
    Decks
    91
    Flashcards
    5
    Learners
  • Business
    Business

    Business

    By: Sebastian Stephen
    Chapter 1 / Nature and Purpose of a business, Chapter 2 / Business Forms, Chapter 3 / External Environment ...
    10
    Decks
    144
    Flashcards
    1
    Learner
  • Fundamentals of Marketing and Business Communication
    Fundamentals of Marketing and Business Communication

    Fundamentals of Marketing and Business Communication

    By: Justin Hall
    Strategic Planning, Marketing, Market Segmenting, Targeting, and Positioning
    3
    Decks
    64
    Flashcards
    2
    Learners
  • MANG1015 micro environment
    MANG1015 micro environment

    MANG1015 micro environment

    By: halle millar
    micro environment, Statement of financial position, income statement ...
    5
    Decks
    69
    Flashcards
    1
    Learner
  • Marketing Essentials 260
    Marketing Essentials 260

    Marketing Essentials 260

    By: Tori Darr
    Ch. 1 Intro to Marketing, Ch. 2 Marketing Environment, Social Responsibility, and Ethics, Ch. 3 Strategic Planning for Competitive Advantage ...
    6
    Decks
    145
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Daisy Baker
    Introduction to Marketing, Marketing Planning, Marketing Environment ...
    5
    Decks
    122
    Flashcards
    1
    Learner
  • Consumer Behavior Test
    Consumer Behavior Test

    Consumer Behavior Test

    By: Matthew Birnholz
    Chapter 1: Meeting Changes and Challenges, Consumer Research Process, Market Segmentation and Strategic Targeting ...
    9
    Decks
    87
    Flashcards
    3
    Learners
  • MKT214
    MKT214

    MKT214

    By: Jack Rabey
    Consumer Behaviour, Market Segmentation, Targeting and Positioning, Marketing Environment ...
    5
    Decks
    136
    Flashcards
    1
    Learner
  • ESP I. midterm 1.
    ESP I. midterm 1.

    ESP I. midterm 1.

    By: Sára Szabó
    Basics, Funding, For Profit commercial enterprises ...
    16
    Decks
    85
    Flashcards
    1
    Learner
  • business
    business

    business

    By: Evie Catmull
    targeting and segmenting the market, 4ps marketing mix - price, 4ps marketing mix - place ...
    7
    Decks
    71
    Flashcards
    1
    Learner
  • Business
    Business

    Business

    By: Unknown Unknown
    Making marketing decisions: segmentation, targeting, positioning, Understanding markets and customers, 3.4.3 Making operational decisions to improve performance: ...
    13
    Decks
    96
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Reece Lopez
    Lecture 1 - The Nature of Marketing, Chapter 2 - The Marketing Environment, Chapter 1 Glossary ...
    6
    Decks
    89
    Flashcards
    2
    Learners
  • ETH1: 2.3 i2marketing
    ETH1: 2.3 i2marketing

    ETH1: 2.3 i2marketing

    By: Stefano Imperfetti
    L1 Basics, L2 Consumer Behavior, L3 Marketing Research ...
    8
    Decks
    219
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Chris Gerlacher
    Creating Value Through Marketing, Marketing Strategy, Global Marketing ...
    12
    Decks
    124
    Flashcards
    2
    Learners
  • marketing
    marketing

    marketing

    By: ryan oxford
    marketing and the value framework, marketing terms, the marketing environment ...
    9
    Decks
    69
    Flashcards
    1
    Learner

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