Ch.4 Managing Company Resources, Ch.3 Evaluating the External Environment, Ch.6 - Supporting The Business-Level Strategy: Competitive and Cooperative Moves...
Ch. 1 Customer Relationships and Value through Marketing, Ch. 3 Understanding the Marketing Environment, Ethical Behavior, and Social Responsibility, Ch. 2 Developing Successful Organizational and Marketing Strategies
Strategic Leadership: Managing The Strategy-making Process For Competitive Advantage, Corporate Performance, Governance, And Business Ethics, External Analysis: The Identification Of Opportunities And Threats...
Introduction to the Financial Markets, Investors, Investment Strategies and Regulation, Equilibrium in Financial Markets - Concepts and Two Views About Financial Markets...
La définition du marketing et l'analyse de l'environnement Marketing, Le comportement du consommateur, La recherche en marketing et les systèmes d'information marketing...
Cours 1 : Introduction au marketing numérique, Cours 2 : Comportement du consommateur en ligne et processus décisionnel, Cours 3 : Stratégie et marketing numérique...