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  • New Venture Creation & Growth
    New Venture Creation & Growth

    New Venture Creation & Growth

    By: Niek Huggers
    Bruyat, C., & Julien, P.-A. (2000). Defining the Field of Entrepreneurship. Journal of Business Venturing, 16, 165-180., Frese, M., Rousseau, D. M., & Wiklund, J. (2014). The Emergence of Evidence–Based Entrepreneurship. Entrepreneurship Theory and Practice, 38(2), 209-216., Amit, R., Muller, E., & Cockburn, I. (1995). Opportunity Costs and Entrepreneurial Activity. Journal of Business Venturing, 10(2), 95-106. ...
    8
    Decks
    56
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    3
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  • Organisational communication
    Organisational communication

    Organisational communication

    By: Vlada Bularu
    Corporate Identity and Corporate Image, Corporate Reputation, Corporate Reputation and Stakeholder Management ...
    12
    Decks
    28
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    2
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  • BUSINESS IB FLASHCARDS
    BUSINESS IB FLASHCARDS

    BUSINESS IB FLASHCARDS

    By: Unknown Unknown
    2.2 Organizational structure, Target Profit, Employee Appraisals ...
    25
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    158
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    2
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  • BUS Marketing and People
    BUS Marketing and People

    BUS Marketing and People

    By: Gina Elliott
    Formulas, 1: Intro to Marketing, 2: The Market ...
    30
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    301
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    1
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  • BUS 455
    BUS 455

    BUS 455

    By: Vincent Huang
    Strategic Brand Management - Chapter 1, Strategic Brand Management - Chapter 2, Product Manager's Survival Guide - Chapter 1
    3
    Decks
    50
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    1
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  • MKT2210
    MKT2210

    MKT2210

    By: Kevin Laframboise
    Lecture 2 - Marketing Environment, Lecture 3 - Marketing Environment, Lecture 4 - Marketing Research ...
    14
    Decks
    202
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  • marketing
    marketing

    marketing

    By: Tayla Morellini
    product and branding decision, developing new products, the intangible product ...
    7
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    109
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    1
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  • Marketing
    Marketing

    Marketing

    By: Yassin Chellak
    Marketing Chapter 1: Creating Customer Value and Engagement, Marketing CHAPTER 2 Company and Marketing Strategy, Marketing Chapter3:Analyzing the Marketing Environment ...
    14
    Decks
    230
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    1
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  • Neurology
    Neurology

    Neurology

    By: Stephen Wellington
    Epilepsy, Migraines, Parkinson's Disease: Drugs ...
    38
    Decks
    300
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    1
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  • Business Studies
    Business Studies

    Business Studies

    By: Julia Rose 🌹
    Business Environments, Professionalism And Ethics, Insurance ...
    12
    Decks
    76
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    2
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  • Business definitions
    Business definitions

    Business definitions

    By: Shannon Paterson
    Marketing and the Organisation - Chapter 1, The Marketing Environment - Chapter 2, Consumer Behaviour - Chapter 3 ...
    20
    Decks
    297
    Flashcards
    1
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  • ADMS 1010
    ADMS 1010

    ADMS 1010

    By: muffin mufmuf
    Week 1 (Chapter 1: What is critical thinking & Park: Why we should Bulldoze the Business School), Week 2 (Drucker: Managing Oneself & Mintzberg: The Manager's Job: Folklore and Fact), Week 3 (Chapter 2: Claims, Chandler: The Enduring Logic of Industrial Success, & Schumacher: Small is beautiful: A study of economics as if people mattered) ...
    11
    Decks
    119
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    3
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  • Marketing
    Marketing

    Marketing

    By: Chris Gerlacher
    Creating Value Through Marketing, Marketing Strategy, Global Marketing ...
    12
    Decks
    124
    Flashcards
    2
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  • MKT 205
    MKT 205

    MKT 205

    By: 13TitleTown .
    Marketing (Chapter 1), NPD (Chapter 8), Branding (Chapter 9) ...
    8
    Decks
    213
    Flashcards
    1
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  • CAREER
    CAREER

    CAREER

    By: Magda Gonzalez
    Interview Qs, Personal Brand, Negotiating ...
    10
    Decks
    62
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    2
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  • business gcse unit 3
    business gcse unit 3

    business gcse unit 3

    By: Katie Albrecht
    product life cycle, Branding and differentation, Successful marketing mix ...
    20
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    86
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    4
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  • Drugs group 2
    Drugs group 2

    Drugs group 2

    By: Shay Kay
    musculoskeletal and pain, Group 2 brand/generic, Community pharmacy workflow and inventory management ...
    6
    Decks
    115
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    1
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  • ConBrand4495
    ConBrand4495

    ConBrand4495

    By: Taylor Goodfield
    Brand and Brand Management, Got Milk? Branding a Commodity, Brand Equity ...
    7
    Decks
    52
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    1
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  • Marketing
    Marketing

    Marketing

    By: Alora Sherbert
    Ch 6: Consumer Buying Behavior, Ch 10 Products and Branding, Ch 11: Developing and Managing New Products ...
    7
    Decks
    98
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    1
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  • Marketing management
    Marketing management

    Marketing management

    By: Ngoc Pynkie
    W2 Lecture 1, W3 Lecture 2 Managing Products & Brands, W4 Lecture 3 Developing New Product ...
    8
    Decks
    72
    Flashcards
    1
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  • MN203
    MN203

    MN203

    By: Carmen Litzlbauer
    17 Marketing Strategy, 16 Place: Distribution, Channel Management, Retailing, 13 Marketing Communication Mix ...
    10
    Decks
    96
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    1
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  • Integrated Business Communication
    Integrated Business Communication

    Integrated Business Communication

    By: Mati Unterwalcher
    Communication, Public Affairs, Public Diplomacy, Marketing, Branding, Advertising ...
    4
    Decks
    46
    Flashcards
    1
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  • Marketing Strategy
    Marketing Strategy

    Marketing Strategy

    By: Cherilynn Yap
    Week 1 - Unit overview and introduction to strategic marketing, Week 2 - Strategic marketing (and instructor-led case analysis), Week 3 - Product and brand strategies (P = Product Part 1) ...
    12
    Decks
    121
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    1
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  • Strategic sport mkt/econ
    Strategic sport mkt/econ

    Strategic sport mkt/econ

    By: Toby de Gruchy
    Advertising through sport, Sport sponsorship, Integrated marketing communications (IMC) - The value of strategic brand management ...
    5
    Decks
    61
    Flashcards
    1
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  • Business Studies
    Business Studies

    Business Studies

    By: Maisy V
    Businesses - Unit 1, Understanding Customer Needs - Unit 1, Market Mapping - Unit 1 ...
    35
    Decks
    167
    Flashcards
    3
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  • Marketing
    Marketing

    Marketing

    By: Simon Bao
    Basics, Product and Brand Management, Pricing
    3
    Decks
    21
    Flashcards
    1
    Learner
  • 2036MKT - Retail Marketing
    2036MKT - Retail Marketing

    2036MKT - Retail Marketing

    By: Wesley Farnsworth
    Introduction, Retailer Branding - Branding the Store, Shopping Behaviour & Customer Loyalty ...
    7
    Decks
    55
    Flashcards
    1
    Learner
  • Marketing Principles
    Marketing Principles

    Marketing Principles

    By: Sophie Henderson
    Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment ...
    14
    Decks
    57
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    2
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  • INTERNATIONAL MARKETING
    INTERNATIONAL MARKETING

    INTERNATIONAL MARKETING

    By: Kaina Negi
    Strategic International Marketing, Cultural Differences as an Aspect of International Marketing, Case Studies in International Market Entry and Marketing Strategies ...
    10
    Decks
    34
    Flashcards
    1
    Learner
  • Podcasts/TED/Youtube
    Podcasts/TED/Youtube

    Podcasts/TED/Youtube

    By: Glen Jones-Smythe
    Intelligence Squared - Hitchens / Harris, Intelligence Squared - Roman Catholic church, Intelligence Squared - Gray / Dillahunty ...
    23
    Decks
    51
    Flashcards
    2
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