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  • Marketing
    Marketing

    Marketing

    By: Rachael Sleath
    Distribution Channels, Relationship Marketing, Service And Not For Profit Marketing ...
    16
    Decks
    224
    Flashcards
    1
    Learner
  • Return on Marketing
    Return on Marketing

    Return on Marketing

    By: Sina Mietz
    01 - Introduction, 02 - Shareholder Value Analysis, 03 - Marketing and Financial Account Metrics ...
    8
    Decks
    108
    Flashcards
    2
    Learners
  • MART112
    MART112

    MART112

    By: Kenya Jordaan
    L2 Creative Marketing and Storytelling, L3 & 4 Marketing Environment, L5 Consumer Behaviour ...
    20
    Decks
    171
    Flashcards
    1
    Learner
  • Customer Management
    Customer Management

    Customer Management

    By: Sophia Weißkopf
    Article: Selling Internationally, Article: Blockchain and the Economics of Customer Satisfaction, Article: Online advertising fraud ...
    8
    Decks
    42
    Flashcards
    6
    Learners
  • BUSINESS THEME 1
    BUSINESS THEME 1

    BUSINESS THEME 1

    By: Liv Lonsdale
    1.1.1 THE MARKET, 1.1.2 MARKET RESEARCH, 1.1.3 MARKET POSITIONING ...
    28
    Decks
    240
    Flashcards
    2
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  • Marketing Management [TEIM33]
    Marketing Management [TEIM33]

    Marketing Management [TEIM33]

    By: Ben Wi
    L2: B2B Marketing, L1: Introduction to Marketing Management, L3: Service marketing ...
    10
    Decks
    123
    Flashcards
    2
    Learners
  • Events Management
    Events Management

    Events Management

    By: Alice Buckland
    Event sponsorship, Brand Image transfer, Hillsborough ...
    7
    Decks
    131
    Flashcards
    1
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  • Quality Service Management
    Quality Service Management

    Quality Service Management

    By: Shevonnae Reid
    Ch 1: Understanding QSM principles, Ch 2: The Physical Experience, People: a Key differentiator ...
    10
    Decks
    80
    Flashcards
    1
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  • Marketing Exam
    Marketing Exam

    Marketing Exam

    By: Jamilyn Moreau
    Chapter 10 | Developing Products & Services, Chapter 11 |Managing Successful Products & Brands, Chapter 13 | Building the Price Foundation ...
    9
    Decks
    114
    Flashcards
    1
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  • New Venture Creation & Growth
    New Venture Creation & Growth

    New Venture Creation & Growth

    By: Niek Huggers
    Bruyat, C., & Julien, P.-A. (2000). Defining the Field of Entrepreneurship. Journal of Business Venturing, 16, 165-180., Frese, M., Rousseau, D. M., & Wiklund, J. (2014). The Emergence of Evidence–Based Entrepreneurship. Entrepreneurship Theory and Practice, 38(2), 209-216., Amit, R., Muller, E., & Cockburn, I. (1995). Opportunity Costs and Entrepreneurial Activity. Journal of Business Venturing, 10(2), 95-106. ...
    8
    Decks
    56
    Flashcards
    3
    Learners
  • Organisational communication
    Organisational communication

    Organisational communication

    By: Vlada Bularu
    Corporate Identity and Corporate Image, Corporate Reputation, Corporate Reputation and Stakeholder Management ...
    12
    Decks
    28
    Flashcards
    2
    Learners
  • BUS Marketing and People
    BUS Marketing and People

    BUS Marketing and People

    By: Gina Elliott
    Formulas, 1: Intro to Marketing, 2: The Market ...
    30
    Decks
    301
    Flashcards
    1
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  • BUS 455
    BUS 455

    BUS 455

    By: Vincent Huang
    Strategic Brand Management - Chapter 1, Strategic Brand Management - Chapter 2, Product Manager's Survival Guide - Chapter 1
    3
    Decks
    50
    Flashcards
    1
    Learner
  • MKT2210
    MKT2210

    MKT2210

    By: Kevin Laframboise
    Lecture 2 - Marketing Environment, Lecture 3 - Marketing Environment, Lecture 4 - Marketing Research ...
    14
    Decks
    202
    Flashcards
    1
    Learner
  • marketing
    marketing

    marketing

    By: Tayla Morellini
    product and branding decision, developing new products, the intangible product ...
    7
    Decks
    109
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Yassin Chellak
    Marketing Chapter 1: Creating Customer Value and Engagement, Marketing CHAPTER 2 Company and Marketing Strategy, Marketing Chapter3:Analyzing the Marketing Environment ...
    14
    Decks
    230
    Flashcards
    1
    Learner
  • Business Studies
    Business Studies

    Business Studies

    By: Julia Rose 🌹
    Business Environments, Professionalism And Ethics, Insurance ...
    12
    Decks
    76
    Flashcards
    2
    Learners
  • Neurology
    Neurology

    Neurology

    By: Stephen Wellington
    Epilepsy, Migraines, Parkinson's Disease: Drugs ...
    38
    Decks
    300
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Chris Gerlacher
    Creating Value Through Marketing, Marketing Strategy, Global Marketing ...
    12
    Decks
    124
    Flashcards
    2
    Learners
  • ADMS 1010
    ADMS 1010

    ADMS 1010

    By: muffin mufmuf
    Week 1 (Chapter 1: What is critical thinking & Park: Why we should Bulldoze the Business School), Week 2 (Drucker: Managing Oneself & Mintzberg: The Manager's Job: Folklore and Fact), Week 3 (Chapter 2: Claims, Chandler: The Enduring Logic of Industrial Success, & Schumacher: Small is beautiful: A study of economics as if people mattered) ...
    11
    Decks
    119
    Flashcards
    3
    Learners
  • Business definitions
    Business definitions

    Business definitions

    By: Shannon Paterson
    Marketing and the Organisation - Chapter 1, The Marketing Environment - Chapter 2, Consumer Behaviour - Chapter 3 ...
    20
    Decks
    297
    Flashcards
    1
    Learner
  • Business : Theme 1
    Business : Theme 1

    Business : Theme 1

    By: Unknown Unknown
    1.3.1 Product Design, 1.3.2. Branding + Promotion, 1.3.3. Pricing Stratgies ...
    10
    Decks
    65
    Flashcards
    1
    Learner
  • CAREER
    CAREER

    CAREER

    By: Magda Gonzalez
    Interview Qs, Personal Brand, Negotiating ...
    10
    Decks
    62
    Flashcards
    2
    Learners
  • MKT 205
    MKT 205

    MKT 205

    By: 13TitleTown .
    Marketing (Chapter 1), NPD (Chapter 8), Branding (Chapter 9) ...
    8
    Decks
    213
    Flashcards
    1
    Learner
  • business gcse unit 3
    business gcse unit 3

    business gcse unit 3

    By: Katie Albrecht
    product life cycle, Branding and differentation, Successful marketing mix ...
    20
    Decks
    86
    Flashcards
    4
    Learners
  • Drugs group 2
    Drugs group 2

    Drugs group 2

    By: Shay Kay
    musculoskeletal and pain, Group 2 brand/generic, Community pharmacy workflow and inventory management ...
    6
    Decks
    115
    Flashcards
    1
    Learner
  • ConBrand4495
    ConBrand4495

    ConBrand4495

    By: Taylor Goodfield
    Brand and Brand Management, Got Milk? Branding a Commodity, Brand Equity ...
    7
    Decks
    52
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: Alora Sherbert
    Ch 6: Consumer Buying Behavior, Ch 10 Products and Branding, Ch 11: Developing and Managing New Products ...
    7
    Decks
    98
    Flashcards
    1
    Learner
  • Marketing management
    Marketing management

    Marketing management

    By: Ngoc Pynkie
    W2 Lecture 1, W3 Lecture 2 Managing Products & Brands, W4 Lecture 3 Developing New Product ...
    8
    Decks
    72
    Flashcards
    1
    Learner
  • MN203
    MN203

    MN203

    By: Carmen Litzlbauer
    17 Marketing Strategy, 16 Place: Distribution, Channel Management, Retailing, 13 Marketing Communication Mix ...
    10
    Decks
    96
    Flashcards
    1
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