Module 1 - The Marketing Management Process, Module 2 - Corporate Strategies and Their Marketing Implications, Module 3 - Business Strategies and their Marketing Implications...
Chapter 8 - Importing, exporting and sourcing, Chapter 9 - Global Market-Entry Strategies, Chapter 10 - Brand and Product Decisions in Global Marketing...
Chapter 1-Global Marketing Introduction, Chapter 2 - A Global Marketer’s Economics and Trade Perspective, Power Point 3 - A Global Marketer’s Social and Cultural Environments...