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  • Advertising and Promotional Strategy
    Advertising and Promotional Strategy

    Advertising and Promotional Strategy

    By: Marisol Ann Ciovacco
    Lecture 1, Lecture 2, Lecture 3...
    12
    Decks
    507
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    10
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  • 2029MKT - Advertising & Creative Strategy Final Exam
    2029MKT - Advertising & Creative Strategy Final Exam

    2029MKT - Advertising & Creative Strategy Final Exam

    By: Kate Cook
    Chapter 11: Media Planning, Chapter 12: Creative Advertising, Chapter 13: Copywriting...
    4
    Decks
    76
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    7
    Learners
  • IMC
    IMC

    IMC

    By: Trisha H
    Intro, Copywriting And Art Direction, Media Planning...
    15
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    717
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    34
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  • Elementi di Marketing e Digital Advertising Strategy
    Elementi di Marketing e Digital Advertising Strategy

    Elementi di Marketing e Digital Advertising Strategy

    By: Roberto Viggiani
    1 - Contesto-micro e macro ambiente, 2 - Innovation management definizioni e punti cardine, 3 - Innovation management: Problemi di definizione...
    45
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    450
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    1
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  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Trang Bui
    1. Marketing: Creating Customer Value and Engagement, 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships, 5. Consumer Markets and Buy Behavior...
    16
    Decks
    655
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    102
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  • Advertising
    Advertising

    Advertising

    By: Briana Peterson
    The New ADV and PR, Chapter 1 Notes, Chapter 3 Notes...
    13
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    416
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    170
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  • Marketing
    Marketing

    Marketing

    By: Weng Yixiang
    1. Marketing, 2. Company and Marketing Strategy, 3. The Marketing Environment...
    16
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    397
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    56
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  • Marketing An Introduction
    Marketing An Introduction

    Marketing An Introduction

    By: Hoàng Tú Quyên
    Advertising, Personal Selling, Sales promotion...
    10
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    560
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    1
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  • Business
    Business

    Business

    By: Aaliyah Hooker
    Segmentation, Money, pricing strategies...
    12
    Decks
    130
    Flashcards
    1
    Learner
  • Entreprenurial Marketing
    Entreprenurial Marketing

    Entreprenurial Marketing

    By: Nickolay Doyrenski
    EM 1, EM 2, EM 3 Elaboration...
    9
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    117
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    34
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  • marketing
    marketing

    marketing

    By: Lara Masrougah
    developing marketing strategy and plan, STP, developing a new product...
    7
    Decks
    144
    Flashcards
    4
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  • MGT6311
    MGT6311

    MGT6311

    By: Andre White
    Digital Marketing Overview & Strategy (ch 1) Wk1, Display Advertising (ch 12) Wk2, Paid Search Advertising (ch 11) wk3...
    9
    Decks
    293
    Flashcards
    5
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  • BTEC enterprise
    BTEC enterprise

    BTEC enterprise

    By: Unknown Unknown
    targeting and segmenting the market, demographic and geographic segments, psychographic and behavioural segments...
    63
    Decks
    1,122
    Flashcards
    17
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  • Facebook Media & Ads Review
    Facebook Media & Ads Review

    Facebook Media & Ads Review

    By: Host Mom
    FB Media Buying Vocabulary, FB Advertising Policies, FB Ads Manager & Business Manager Overview...
    40
    Decks
    1,228
    Flashcards
    29
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  • marketing
    marketing

    marketing

    By: Lucy Paine
    Chp 1 - Overview of Marketing, Chp 2 - Developing Marketing Strategies and Marketing Plan, Chapter 3 - Analyzing Marketing Environment...
    18
    Decks
    1,595
    Flashcards
    17
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  • Communications Final
    Communications Final

    Communications Final

    By: Audrey Balas
    Functions of Mass Media, Storage Issues of New Media, Film...
    32
    Decks
    343
    Flashcards
    1
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  • FOOD QUALITY & CULTURE
    FOOD QUALITY & CULTURE

    FOOD QUALITY & CULTURE

    By: Mayra Salazar
    Globalization, Food Fraud, Proteins...
    17
    Decks
    539
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    5
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  • ADVERTISING: PRELIMS
    ADVERTISING: PRELIMS

    ADVERTISING: PRELIMS

    By: MA. ALYANA CHRISTINA FERRER
    LESSON 1: FOUNDATIONS OF ADVERTISING, LESSON 2: ROLES and TYPES OF ADVERTISING, LESSON 3: THE KEY PLAYERS...
    8
    Decks
    234
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    3
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  • English
    English

    English

    By: Tara Milikić
    Introducing your school, Givin a presentation, HR - human resources...
    12
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    1,217
    Flashcards
    2
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  • Advertising Part 3
    Advertising Part 3

    Advertising Part 3

    By: Antoni Olendzki
    9 - Managing Creativity in Advertising and IBP, 10 - Creative Message Strategy, 12 - Media Planning Essentials
    3
    Decks
    94
    Flashcards
    26
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  • Marketing 5410: Marketing Management
    Marketing 5410: Marketing Management

    Marketing 5410: Marketing Management

    By: Yvette Amaral
    Chapter 1: Strategic Planning and the Marketing Management Process, Chapter 2: Marketing Information, Research, and Understanding the Target Market, Chapter 5: Market Segmentation...
    14
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    249
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    69
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  • [ADVERTISING]: FINALS
    [ADVERTISING]: FINALS

    [ADVERTISING]: FINALS

    By: MA. ALYANA CHRISTINA FERRER
    Lesson 9 - Message Planning & Strategies, Lesson 10: Crafting Effective Advertising Messages, Lesson 11 - Managing Creative Strategy...
    6
    Decks
    152
    Flashcards
    3
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  • Advanced Marketing
    Advanced Marketing

    Advanced Marketing

    By: Catarina Paixão
    Competitive Marketing Strategies, Segmentation, Targeting and Positioning, Portfolio Management...
    7
    Decks
    84
    Flashcards
    2
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  • DMI PRO AMA - Certified Digital Marketing Professional
    DMI PRO AMA - Certified Digital Marketing Professional

    DMI PRO AMA - Certified Digital Marketing Professional

    By: Lori Herrick Borden
    Digital Marketing Terms - Part 1, Digital Marketing Terms - Part 2, DM Notes Module 1 - Introduction...
    12
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    3,326
    Flashcards
    28
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  • Essentials of digital marketing
    Essentials of digital marketing

    Essentials of digital marketing

    By: Eevian Rosa-Liisa Väisänen
    LC1: Introduction to digital marketing, LC2: Search-engine optimization, LC3: Online advertising...
    7
    Decks
    281
    Flashcards
    3
    Learners
  • Social Media Management
    Social Media Management

    Social Media Management

    By: Vasara Visockaitė
    UX, Digital advertising, Interactions on social media...
    6
    Decks
    60
    Flashcards
    1
    Learner
  • Ecommerce Training.
    Ecommerce Training.

    Ecommerce Training.

    By: michael stroud
    Website/Landing Page Analysis, MAT testing, Top of Funnel Concepts...
    9
    Decks
    184
    Flashcards
    7
    Learners
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Isaiah Waterhouse
    Chapter 1. Creating Customer Value and Engagement, Chapter 2. Company and Marketing Strategy, Chapter 8. Products, Services, and Brands...
    16
    Decks
    289
    Flashcards
    5
    Learners
  • Economics for Business
    Economics for Business

    Economics for Business

    By: Ioanna Stylianou
    Module 1 - Economic Concepts, Module 2 - Demand And Supply, Module 3 - Elasticity And Uncertainty...
    20
    Decks
    660
    Flashcards
    16
    Learners
  • Persuasion 2
    Persuasion 2

    Persuasion 2

    By: Shelby Schroeder
    Chapter One, Chapter 3, Chapter 5...
    8
    Decks
    141
    Flashcards
    5
    Learners
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