CCOM 7311 Learning Unit 1 : Developing a Communication Strategy,
CCOM 7311 Learning Unit 2 : Evaluating Communicating Strategy,
COSC 7311 : Global Communication Theories
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Chapter 1: Creating and Capturing Customer Value,
Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships,
Chapter 3: The Marketplace and Customers - Analysing the Environment
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