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Learn Brand Management

Study Brand Management using smart web & mobile flashcards created by top students, teachers, and professors. Prep for a quiz or learn for fun!
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  • Brand Management
    Brand Management

    Brand Management

    By: Marisol Ann Ciovacco
    Module 1, Module 2, Module 3 ...
    10
    Decks
    916
    Flashcards
    19
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Ilsa Harun
    1 - Introduction To Branding, 2 - What is Brand Equity, 3 – Building Brand Equity I: Brand Elements and Marketing Programs ...
    10
    Decks
    188
    Flashcards
    43
    Learners
  • Brand management
    Brand management

    Brand management

    By: Lachie Ryan
    week 1 - brands, week 2 - customer based brand equity + brand positioning, week 3 - brand resonance + brand value chain ...
    11
    Decks
    217
    Flashcards
    13
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Rens Essink
    11 + 12, 3 + 4, 1 + 2 ...
    6
    Decks
    246
    Flashcards
    11
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Sofia Vilares
    1 - Overview of Main Branding Concepts, 2 - Brand Equity, Awareness & Image, 3+4 - Measuring Brand Performance ...
    9
    Decks
    110
    Flashcards
    1
    Learner
  • Strategic Brand Management
    Strategic Brand Management

    Strategic Brand Management

    By: Kristoffer Skjærbæk
    Chapter 1-6, Chapter 7 - 12, Chapter 13-15
    3
    Decks
    139
    Flashcards
    6
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: joe juicer
    Why Brands Matter, Brand Challenges and CBBE, BM Resonance and Value Chain ...
    9
    Decks
    185
    Flashcards
    2
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: E D
    Chapters 1,2,3, Chapter 13, Chapter 4 - economic Approach ...
    10
    Decks
    100
    Flashcards
    2
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Anton Plesser
    All
    1
    Decks
    110
    Flashcards
    5
    Learners
  • BRAND MANAGEMENT
    BRAND MANAGEMENT

    BRAND MANAGEMENT

    By: Ugnė Maziliauskaitė
    BRAND VALUE PROPOSITION, BRAND IDENTIFICATION SYSTEM, BRAND CHOREOGRAPHY ...
    14
    Decks
    134
    Flashcards
    3
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Unknown Unknown
    Brand Mangement, Market Communication
    2
    Decks
    50
    Flashcards
    4
    Learners
  • Luxury Brand Management
    Luxury Brand Management

    Luxury Brand Management

    By: Valentine Mathieu
    Luxury Brand Management, Luxury Consumer Behaviour 1 à 5, Luxury retail services ...
    4
    Decks
    117
    Flashcards
    2
    Learners
  • Product and Brand Management
    Product and Brand Management

    Product and Brand Management

    By: Marnix Siekmans
    Product Management, Branding Part 1, Laddering and CBBE Model ...
    5
    Decks
    123
    Flashcards
    1
    Learner
  • Brand Management
    Brand Management

    Brand Management

    By: Jonas Brekelmans
    Lecture Notes
    1
    Decks
    73
    Flashcards
    3
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Beth Moody
    CBBE Pyramid, Brand Positioning, Brand Elements ...
    7
    Decks
    71
    Flashcards
    1
    Learner
  • Brand Management
    Brand Management

    Brand Management

    By: Alex Katz
    Why brands Matter?, Brand Equity, Brand Equity measures ...
    9
    Decks
    130
    Flashcards
    6
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Lucy Wilson
    Lecture 1 - Branding basics, Lecture 3 - Authentic Brands, Lecture 4 - Building iconic brands through cultural branding ...
    8
    Decks
    171
    Flashcards
    3
    Learners
  • Product & Brand Management
    Product & Brand Management

    Product & Brand Management

    By: Emiel Rossel-Cambier
    Chapter 1: Product Management, Chapter 3: Managing & Expanding brands
    2
    Decks
    86
    Flashcards
    2
    Learners
  • MK412 BRAND MANAGEMENT
    MK412 BRAND MANAGEMENT

    MK412 BRAND MANAGEMENT

    By: Eilidh Maule
    Lecture 1 - Role of Brand, Brand Management & Building Brand Equity, Lecture 2 - Brand Orientation, Lecture 3 - Brand Evaluation & Research ...
    10
    Decks
    88
    Flashcards
    5
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Jordy Neo
    Topic 2: Customer Based Brand Equity and Brand Positioning, Topic 3: Brand Resonance, Topic 4: Brand Elements ...
    9
    Decks
    47
    Flashcards
    1
    Learner
  • Brand Management
    Brand Management

    Brand Management

    By: Amelie Carmichael
    Final Exam
    1
    Decks
    42
    Flashcards
    4
    Learners
  • strategic brand management
    strategic brand management

    strategic brand management

    By: Karim Karim Ali Hussien Ali
    ch.4, ch.7, ch.9 ...
    4
    Decks
    63
    Flashcards
    1
    Learner
  • Global Brand Management
    Global Brand Management

    Global Brand Management

    By: Angela Lozano
    Final Exam
    1
    Decks
    49
    Flashcards
    1
    Learner
  • BRAND MANAGEMENT
    BRAND MANAGEMENT

    BRAND MANAGEMENT

    By: Elien Bauwens
    (1.1) Defining brands, (1.2) Brand functions, (2.1) - (2.3) Conceptualizing brand equity & CBBE components ...
    7
    Decks
    123
    Flashcards
    1
    Learner
  • International brand management
    International brand management

    International brand management

    By: Amber Van Wageningen
    chapter 1: Brands and brand management, Chapter 2: CBBE and positioning, Chapter 3: Brand resonance and the brand value chain ...
    16
    Decks
    106
    Flashcards
    2
    Learners
  • Strategic Brand Management
    Strategic Brand Management

    Strategic Brand Management

    By: Cameron Griffiths
    Legal Brand, Brand Values, Brand Positioning ...
    5
    Decks
    46
    Flashcards
    5
    Learners
  • Product And Brand Management
    Product And Brand Management

    Product And Brand Management

    By: Luka Rossel
    What Is A Product, Product Segmentation, product decisions ...
    6
    Decks
    101
    Flashcards
    1
    Learner
  • Brand Management CSE
    Brand Management CSE

    Brand Management CSE

    By: Felix Mossberg
    Brand Based business models, General Brand management fundamentals, Marketing law ...
    6
    Decks
    67
    Flashcards
    2
    Learners
  • Brand Management Exam Essays
    Brand Management Exam Essays

    Brand Management Exam Essays

    By: Kirsten Foot
    Brand Activism, Brand Growth, Brand Orientation ...
    5
    Decks
    150
    Flashcards
    1
    Learner
  • Strategic Brand Managment
    Strategic Brand Managment

    Strategic Brand Managment

    By: Sascha Volyk
    Brambach - Relationship Marketing, Demuth - Brand Managment
    2
    Decks
    51
    Flashcards
    1
    Learner

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