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  • Brand Management
    Brand Management

    Brand Management

    By: Marisol Ann Ciovacco
    Module 1, Module 2, Module 3 ...
    10
    Decks
    916
    Flashcards
    21
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Ilsa Harun
    1 - Introduction To Branding, 2 - What is Brand Equity, 3 – Building Brand Equity I: Brand Elements and Marketing Programs ...
    10
    Decks
    188
    Flashcards
    43
    Learners
  • Brand management
    Brand management

    Brand management

    By: Lachie Ryan
    week 1 - brands, week 2 - customer based brand equity + brand positioning, week 3 - brand resonance + brand value chain ...
    11
    Decks
    217
    Flashcards
    13
    Learners
  • BRAND MANAGEMENT
    BRAND MANAGEMENT

    BRAND MANAGEMENT

    By: Elien Bauwens
    (1.1) Defining brands, (1.2) Brand functions, (2.1) - (2.3) Conceptualizing brand equity & CBBE components ...
    17
    Decks
    251
    Flashcards
    1
    Learner
  • Brand Management
    Brand Management

    Brand Management

    By: Rens Essink
    11 + 12, 3 + 4, 1 + 2 ...
    6
    Decks
    246
    Flashcards
    11
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Sofia Vilares
    1 - Overview of Main Branding Concepts, 2 - Brand Equity, Awareness & Image, 3+4 - Measuring Brand Performance ...
    9
    Decks
    110
    Flashcards
    1
    Learner
  • Strategic Brand Management
    Strategic Brand Management

    Strategic Brand Management

    By: Kristoffer Skjærbæk
    Chapter 1-6, Chapter 7 - 12, Chapter 13-15
    3
    Decks
    139
    Flashcards
    6
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  • Brand Management
    Brand Management

    Brand Management

    By: joe juicer
    Why Brands Matter, Brand Challenges and CBBE, BM Resonance and Value Chain ...
    9
    Decks
    185
    Flashcards
    2
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Anton Plesser
    All
    1
    Decks
    110
    Flashcards
    5
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: E D
    Chapters 1,2,3, Chapter 13, Chapter 4 - economic Approach ...
    10
    Decks
    100
    Flashcards
    2
    Learners
  • BRAND MANAGEMENT
    BRAND MANAGEMENT

    BRAND MANAGEMENT

    By: Ugnė Maziliauskaitė
    BRAND VALUE PROPOSITION, BRAND IDENTIFICATION SYSTEM, BRAND CHOREOGRAPHY ...
    14
    Decks
    134
    Flashcards
    3
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Unknown Unknown
    Brand Mangement, Market Communication
    2
    Decks
    50
    Flashcards
    4
    Learners
  • brand management
    brand management

    brand management

    By: grace singer
    midterm
    1
    Decks
    142
    Flashcards
    2
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Jonas Brekelmans
    Lecture Notes
    1
    Decks
    73
    Flashcards
    3
    Learners
  • Luxury Brand Management
    Luxury Brand Management

    Luxury Brand Management

    By: Valentine Mathieu
    Luxury Brand Management, Luxury Consumer Behaviour 1 à 5, Luxury retail services ...
    4
    Decks
    117
    Flashcards
    3
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Beth Moody
    CBBE Pyramid, Brand Positioning, Brand Elements ...
    7
    Decks
    71
    Flashcards
    1
    Learner
  • Product and Brand Management
    Product and Brand Management

    Product and Brand Management

    By: Marnix Siekmans
    Product Management, Branding Part 1, Laddering and CBBE Model ...
    5
    Decks
    123
    Flashcards
    2
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Alex Katz
    Why brands Matter?, Brand Equity, Brand Equity measures ...
    9
    Decks
    130
    Flashcards
    6
    Learners
  • Product & Brand Management
    Product & Brand Management

    Product & Brand Management

    By: Emiel Rossel-Cambier
    Chapter 1: Product Management, Chapter 3: Managing & Expanding brands
    2
    Decks
    86
    Flashcards
    2
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Lucy Wilson
    Lecture 1 - Branding basics, Lecture 3 - Authentic Brands, Lecture 4 - Building iconic brands through cultural branding ...
    8
    Decks
    171
    Flashcards
    3
    Learners
  • Managing Fashion & Luxury Brands
    Managing Fashion & Luxury Brands

    Managing Fashion & Luxury Brands

    By: Anna Pumilia
    Midterm
    1
    Decks
    40
    Flashcards
    1
    Learner
  • MK412 BRAND MANAGEMENT
    MK412 BRAND MANAGEMENT

    MK412 BRAND MANAGEMENT

    By: Eilidh Maule
    Lecture 1 - Role of Brand, Brand Management & Building Brand Equity, Lecture 2 - Brand Orientation, Lecture 3 - Brand Evaluation & Research ...
    10
    Decks
    88
    Flashcards
    5
    Learners
  • Product and brand management
    Product and brand management

    Product and brand management

    By: Jessa Maceren
    Midterms, Chapter 1
    2
    Decks
    172
    Flashcards
    7
    Learners
  • MKT 440: W1 Brands And Brand Management
    MKT 440: W1 Brands And Brand Management

    MKT 440: W1 Brands And Brand Management

    By: Chris Reisinger
    W1 Brands And Brand Management, W4 SEO, Mid-Term Exam: Week 1 Branding Fundamentals ...
    8
    Decks
    74
    Flashcards
    1
    Learner
  • Brand Management
    Brand Management

    Brand Management

    By: Amelie Carmichael
    Final Exam
    1
    Decks
    42
    Flashcards
    4
    Learners
  • Brand Management
    Brand Management

    Brand Management

    By: Helene Samuelsen
    Exam
    1
    Decks
    27
    Flashcards
    1
    Learner
  • strategic brand management
    strategic brand management

    strategic brand management

    By: Karim Karim Ali Hussien Ali
    ch.4, ch.7, ch.9 ...
    4
    Decks
    63
    Flashcards
    1
    Learner
  • Global Brand Management
    Global Brand Management

    Global Brand Management

    By: Angela Lozano
    Final Exam
    1
    Decks
    49
    Flashcards
    1
    Learner
  • International brand management
    International brand management

    International brand management

    By: Amber Van Wageningen
    chapter 1: Brands and brand management, Chapter 2: CBBE and positioning, Chapter 3: Brand resonance and the brand value chain ...
    16
    Decks
    106
    Flashcards
    2
    Learners
  • Strategic Brand Management
    Strategic Brand Management

    Strategic Brand Management

    By: Cameron Griffiths
    Legal Brand, Brand Values, Brand Positioning ...
    5
    Decks
    46
    Flashcards
    5
    Learners

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