What is an implementation strategy?
A deliberate action designed to address specific determinants of implementation.
Purposeful, not generic; linked to diagnosis. Strategies respond to why something isn’t working.
What is the most common strategy mistake teams make?
Choosing strategies before diagnosing determinants.
Jumping to training; copying past solutions. Strategy without diagnosis is guesswork.
Why doesn’t more communication usually work?
Because most problems aren’t awareness problems.
People already know; constraints remain. If people agree but don’t act, communication won’t help.
When does training actually work as a strategy?
When the main determinant is lack of skill or unfamiliarity.
New tasks; rare tasks. Training works when opportunity already exists.
When does training fail?
When the system makes correct behaviour hard.
Time pressure; workflow mismatch. Training can’t overcome bad design.
What kind of determinant calls for redesign?
Workflow, cognitive load, or coordination problems.
Too many steps; poor timing. Design fixes design problems.
What is a structural implementation strategy?
A change to the environment that shapes behaviour automatically.
Defaults; physical layout; system rules. Structural strategies reduce reliance on motivation.
Why are structural strategies often more powerful?
Because they don’t depend on memory or goodwill.
Persistent effect; low effort. Good structures make the right action the easy one.
When are reminders an appropriate strategy?
When the task is important but easy to forget.
Infrequent tasks; clear action needed. Reminders fail when the task itself is burdensome.
Why do reminders often stop working over time?
Because they add cognitive noise.
Alert fatigue; normalisation of ignoring. Ignored reminders signal deeper issues.
What determinant suggests engagement strategies?
Low legitimacy, trust, or perceived relevance.
“Why are we doing this?”; “Who decided?” Engagement builds meaning, not capability.
What is the goal of stakeholder engagement?
Shared understanding and ownership.
Not consensus on everything; not endless consultation. Engagement should change decisions.
When do incentives make sense as a strategy?
When effort is high and priorities are ambiguous.
Short-term focus; clear behaviours. Incentives signal what matters now.
Why do incentives sometimes backfire?
Because they distort behaviour and crowd out judgement.
Gaming; narrow optimisation. Incentives should be used sparingly.
What determinant calls for role clarification?
Ambiguity about who is responsible for what.
Tasks fall through gaps; everyone assumes someone else. Unclear roles look like resistance.
Why is ownership a powerful strategy lever?
Because ownership drives sustainment.
Someone absorbs cost; someone maintains standards. No owner = slow decay.
What strategy helps when adoption is patchy across sites?
Targeted support rather than blanket rollout.
Site-specific barriers; context differences. Uniform strategies rarely fit uneven systems.
When should you adapt the intervention itself?
When the design is the main source of friction.
Repeated workarounds; declining fidelity. Adaptation beats enforcement.
What strategy addresses cognitive load?
Simplification and offloading.
Fewer steps; better sequencing. Reduce thinking, not effort.
Why is sequencing a strategy?
Because timing affects feasibility.
Do less upfront; add complexity later. Early overload kills adoption.
What strategy supports sustainment best?
Embedding the intervention into routine systems.
Job descriptions; performance expectations. Routines outlast enthusiasm.
Why is policy a weak standalone strategy?
Because rules don’t create capacity.
Compliance pressure; no enablement. Policy without design creates shadow work.
When is enforcement appropriate?
When the behaviour is critical and feasible.
Safety-critical tasks; clear expectations. Enforcement without feasibility breeds resentment.
What strategy addresses loss of momentum over time?
Routinisation, not re-motivation.
Defaults; institutional memory. Don’t re-sell what should be normal.