a favourable or unfavourable evaluative reaction toward something or someone, exhibited in one’s beliefs, feelings, or intended behaviour
attitude
Uses reaction times to measure how quickly associate concepts
Implicit Association Test (IAT)
Unconscious attitudes or stereotypes that affect how we think, feel, and act toward others.
These biases happen automatically and unintentionally, without us realizing it.
implicit bias
a centre in the brain for threat perception
amygdala
tension that arises when we are simultaneously aware of two inconsistent cognitions
cognitive dissonance theory
A strategy for gaining a concession. After someone first turns down a large request (the door in the face), the same requester counteroffers with a more reasonable request
door in the face technique
the tendency for people who have first agreed to a small request to comply later with a larger request
foot in the door phenomenon
behaviour expectations (norms) for males and females
gender roles
reduction of dissonance by internally justifying one’s behaviour when external justification is “insufficient”
insufficient justification
a tactic for getting people to agree to something. People who agree to an initial request will often still comply when the requester ups the ante (cost). People who receive only the costly request are less likely to comply with it.
low-ball technique
rules for accepted and expected behaviour that prescribe “proper” behaviour
norms
the result of bribing people to do what they already like doing; they may then see their action as externally controlled rather than intrinsically appealing
overjustification effect
a set of norms that define how people in a given social position ought to behave
role
a theory that people often experience self-image threat after engaging in an undesirable behaviour, and they compensate for this threat by affirming another aspect of the self. Threaten people’s self-concept in one domain, and they will compensate either by refocusing or by doing good deeds in some other domain
self-affirmation theory
the theory that, when unsure of our attitudes, we infer them much as would someone observing us- by looking at our behaviour and the circumstances under which it occurs
self-perception theory
most of our judgments, our attitudes, feelings around situations or topics arrive through________rather than _________
intuition/emotion rather than judgments
Individuals with damage to WHAT seem to be less sensitive to emotional influences in their decision making
ventromedial prefrontal cortex VMPFC
an attitude involves a what
evaluation
meaning:
VALUE… we are assigning a value to something, is it good or is it bad
what are the components of an attitude?
ABC
affective (value)
behavioural (action)
Cognitive (thoughts)
what does the name letter test measure
implicit self attitude
defined by taking people self rating of their own letter - others rating of the same letter
Tell me how beautiful do you find each letter of the alphabet
name letter test
refers to the idea that people are unconsciously attracted to things that resemble themselves
implicit egotism
means having a tendency to view people, situations, or outcomes more favorably than is objectively warranted.
positive bias
Focusing on positive aspects while ignoring negatives
Interpreting ambiguous information in a positive way
Overestimating good qualities or likelihoods
the tendency to place more value on things one owns
The endowment effect