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  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Trang Bui
    1. Marketing: Creating Customer Value and Engagement, 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships, 5. Consumer Markets and Buy Behavior ...
    16
    Decks
    655
    Flashcards
    98
    Learners
  • MMK101
    MMK101

    MMK101

    By: Emily Sagolj
    Chapter 1: Marketing - Creating and Capturing Customer Value, Chapter 3: Analysing The Marketing Environment, Chapter 6: Customer-Driven Marketing Strategy (Creating Value for Target Customers) - incomplete ...
    8
    Decks
    249
    Flashcards
    75
    Learners
  • Marketing
    Marketing

    Marketing

    By: Amanda Kennedy
    Ch. 1 Marketing: Creating & Capturing Customer Value, Ch. 2 Company and Marketing Strategy: Partnering to Build Customer Relationships, Ch. 3 Analyzing the Marketing Environment ...
    16
    Decks
    320
    Flashcards
    65
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  • Marketing Management
    Marketing Management

    Marketing Management

    By: Olivia Barlow
    Topic 1 - Creating and capturing customer value
    1
    Decks
    28
    Flashcards
    1
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  • COMM223
    COMM223

    COMM223

    By: L G
    Chapter1: Creating Customer Value And Engagement, Chapter2: Company And Marketing Strategy: Partnering To Build Customer Engagement, Value, And Relationships, Chapter3: Analyzing The Marketing Environment ...
    12
    Decks
    289
    Flashcards
    7
    Learners
  • Marketing
    Marketing

    Marketing

    By: Luke Makris
    intro marketing: Creating and Capturing Customer Value & Company and marketing strategy: Partnering to Build Customer Value and Relationships, Ch 3 Analyzing the marketing environment, Ch. 4 managing marketing Information to Gain Customer Insights ...
    7
    Decks
    321
    Flashcards
    17
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  • PRIN MKTG
    PRIN MKTG

    PRIN MKTG

    By: Chanawee Kasuwan
    Chapter 1: Marketing — Creating and Capturing Customer Value, Chapter 3: Analyzing the Marketing Environment, Chapter 4: Managing Marketing Information — to Gain Customer Insights ...
    13
    Decks
    228
    Flashcards
    8
    Learners
  • Marketing
    Marketing

    Marketing

    By: Jenny Broomby
    Marketing research: Desk vs Field, Marketing research: Qualitative research, Marketing research: Quantitative vs Qualitative ...
    15
    Decks
    262
    Flashcards
    25
    Learners
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Wei Kai Khoo
    1. Creating & Capturing Customer Value, 2. Partnering to build customer engagement, value and relationships, 3. Consumer behaviour & consumer culture ...
    12
    Decks
    346
    Flashcards
    1
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  • FOM EST
    FOM EST

    FOM EST

    By: Alyahs -
    Lecture 2: Analysing The Marketing Environment, Lecture 3: Company and Marketing Strategy: Partnering to Build Customer Relationships; Understanding Competitors, Lecture 4: Understanding Consumer Buyer Behaviour ...
    9
    Decks
    64
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: Yassin Chellak
    Marketing Chapter 1: Creating Customer Value and Engagement, Marketing CHAPTER 2 Company and Marketing Strategy, Marketing Chapter3:Analyzing the Marketing Environment ...
    14
    Decks
    230
    Flashcards
    1
    Learner
  • Principles Of Marketing V.18
    Principles Of Marketing V.18

    Principles Of Marketing V.18

    By: Karl Graham
    Chapter 1: Marketing, Ceating Customer Value & Engagement, Chapter 2: Company And Marketing Strategy, Chapter 3: Analyzing the Marketing Environment ...
    9
    Decks
    61
    Flashcards
    1
    Learner
  • Marketing Principles
    Marketing Principles

    Marketing Principles

    By: Shelby Boyett
    Chapter 1 - Marketing: Creating & Capturing Customer Value, Chapter 2 - Company and Marketing Strategy, Chapter 3 - Analyzing the Marketing Environment ...
    8
    Decks
    146
    Flashcards
    2
    Learners
  • Marketing
    Marketing

    Marketing

    By: Lachie Ryan
    Week 1 - Creating And Capturing Value, Week 2 - marketing stratergy, Week 2 - macro/micro environments ...
    12
    Decks
    265
    Flashcards
    2
    Learners
  • RMIT: Marketing Principles
    RMIT: Marketing Principles

    RMIT: Marketing Principles

    By: Niko Nik
    CH1 LOs - Marketing: Creating and capturing customer value, CH4 LOs - Marketing Analytics: Gaining customer insights, CH5 LOs - Buyer Behaviour: Understanding consumer and business buyers
    3
    Decks
    55
    Flashcards
    2
    Learners
  • Marketing Principles
    Marketing Principles

    Marketing Principles

    By: Sophie Henderson
    Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment ...
    14
    Decks
    57
    Flashcards
    2
    Learners

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