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Principles of Marketing
Principles of Marketing
By: Trang Bui
1. Marketing: Creating Customer Value and Engagement, 2. Company and Marketing Strategy: Partnering to Build Customer Engagement, Value, and Relationships, 5. Consumer Markets and Buy Behavior ...16Decks655Flashcards98Learners -
MMK101
MMK101
By: Emily Sagolj
Chapter 1: Marketing - Creating and Capturing Customer Value, Chapter 3: Analysing The Marketing Environment, Chapter 6: Customer-Driven Marketing Strategy (Creating Value for Target Customers) - incomplete ...8Decks249Flashcards75Learners -
Marketing
Marketing
By: Amanda Kennedy
Ch. 1 Marketing: Creating & Capturing Customer Value, Ch. 2 Company and Marketing Strategy: Partnering to Build Customer Relationships, Ch. 3 Analyzing the Marketing Environment ...16Decks320Flashcards65Learners -
Marketing Management
Marketing Management
By: Olivia Barlow
Topic 1 - Creating and capturing customer value1Decks28Flashcards1Learner -
COMM223
COMM223
By: L G
Chapter1: Creating Customer Value And Engagement, Chapter2: Company And Marketing Strategy: Partnering To Build Customer Engagement, Value, And Relationships, Chapter3: Analyzing The Marketing Environment ...12Decks289Flashcards7Learners -
Marketing
Marketing
By: Luke Makris
intro marketing: Creating and Capturing Customer Value & Company and marketing strategy: Partnering to Build Customer Value and Relationships, Ch 3 Analyzing the marketing environment, Ch. 4 managing marketing Information to Gain Customer Insights ...7Decks321Flashcards17Learners -
PRIN MKTG
PRIN MKTG
By: Chanawee Kasuwan
Chapter 1: Marketing — Creating and Capturing Customer Value, Chapter 3: Analyzing the Marketing Environment, Chapter 4: Managing Marketing Information — to Gain Customer Insights ...13Decks228Flashcards8Learners -
Marketing
Marketing
By: Jenny Broomby
Marketing research: Desk vs Field, Marketing research: Qualitative research, Marketing research: Quantitative vs Qualitative ...15Decks262Flashcards25Learners -
Principles of Marketing
Principles of Marketing
By: Wei Kai Khoo
1. Creating & Capturing Customer Value, 2. Partnering to build customer engagement, value and relationships, 3. Consumer behaviour & consumer culture ...12Decks346Flashcards1Learner -
FOM EST
FOM EST
By: Alyahs -
Lecture 2: Analysing The Marketing Environment, Lecture 3: Company and Marketing Strategy: Partnering to Build Customer Relationships; Understanding Competitors, Lecture 4: Understanding Consumer Buyer Behaviour ...9Decks64Flashcards2Learners -
Marketing
Marketing
By: Yassin Chellak
Marketing Chapter 1: Creating Customer Value and Engagement, Marketing CHAPTER 2 Company and Marketing Strategy, Marketing Chapter3:Analyzing the Marketing Environment ...14Decks230Flashcards1Learner -
Principles Of Marketing V.18
Principles Of Marketing V.18
By: Karl Graham
Chapter 1: Marketing, Ceating Customer Value & Engagement, Chapter 2: Company And Marketing Strategy, Chapter 3: Analyzing the Marketing Environment ...9Decks61Flashcards1Learner -
Marketing Principles
Marketing Principles
By: Shelby Boyett
Chapter 1 - Marketing: Creating & Capturing Customer Value, Chapter 2 - Company and Marketing Strategy, Chapter 3 - Analyzing the Marketing Environment ...8Decks146Flashcards2Learners -
Marketing
Marketing
By: Lachie Ryan
Week 1 - Creating And Capturing Value, Week 2 - marketing stratergy, Week 2 - macro/micro environments ...12Decks265Flashcards2Learners -
RMIT: Marketing Principles
RMIT: Marketing Principles
By: Niko Nik
CH1 LOs - Marketing: Creating and capturing customer value, CH4 LOs - Marketing Analytics: Gaining customer insights, CH5 LOs - Buyer Behaviour: Understanding consumer and business buyers3Decks55Flashcards2Learners -
Marketing Principles
Marketing Principles
By: Sophie Henderson
Chapter 1: Creating and Capturing Customer Value, Chapter 2: Company and Marketing Strategy - Partnering to Build Customer Engagement, Value and Relationships, Chapter 3: The Marketplace and Customers - Analysing the Environment ...14Decks57Flashcards2Learners