Funeral Service Marketing/Merchandising: Glossary Flashcards
(299 cards)
The art of making the public aware of the services or commodities that the business has for sale
Advertising
A method of closure that utilizes the air pressure created by placing the dome of the vault onto the base of the vault
Air seal
A transfer container consisting of a wooden tray with a cardboard covering for the casket
Air tray
A substance composed of two or more metals
Alloy
An unfinished wood box or other non-metal receptacle or enclosure, without ornamentation or a fixed interior lining, which is designed for the encasement of human remains and which is made of fiberboard, pressed-wood, composition materials (with or without an outside covering) or like materials
Alternative container
Price lists which may be prepared for use in certain limited situations such as children/infants, for government agencies to provide for indigent persons, for agreements with religious groups, burial or memorial societies for members of their group
Alternative price lists
The lining attached to the undersurface of the foot panel of the casket and/or a component part of the throw (overlay) which extends downward into the body of the casket
Apron
The part of the casket handle that attaches the bar to the lug
Arm
The sum of a group of numbers divided by the number of units
- Average
* Mean
A single handle in which the lug, arm, and bar are combined in one unit
Bail handle
That part of the casket handle, attached to the lug or arm, which is grasped by the casketbearer
Bar
The lower or supporting part of a monument
Base
In some monuments, there may be a first, second, and third
Base
Molding along the lowermost edge of the body panels
Base molding
The portion of the casket upon which the deceased human remains are placed
Bed
A type of cemetery memorial consisting of a top piece supported by two standards
Bench
Used to identify family burial plots or used in conjunction with a family monument
Bench
A small headstone, set above ground, with a slightly slanting top
Bevel top marker
A method of price quotation showing separately the price of the service to be rendered and the price of the casket
Bi-unit pricing
A subdivision of a cemetery containing several lots
Block
That portion of the casket shell containing the top body molding, body panel, base molding, and casket bottom
Body
A molding along the uppermost edge of the body panels
- Body ledge
* Top body molding
The horizontal portion of the top body molding (body ledge) where the gasket is placed on gasketed caskets
- Body ledge flange
* Top body molding flange
Material which drapes the inside perimeter of the body of the casket
Body lining