Funeral Service Marketing/Merchandising: Glossary Flashcards Preview

MOR 260: National Board Exam Review > Funeral Service Marketing/Merchandising: Glossary > Flashcards

Flashcards in Funeral Service Marketing/Merchandising: Glossary Deck (299)
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1

The art of making the public aware of the services or commodities that the business has for sale

Advertising

2

A method of closure that utilizes the air pressure created by placing the dome of the vault onto the base of the vault

Air seal

3

A transfer container consisting of a wooden tray with a cardboard covering for the casket

Air tray

4

A substance composed of two or more metals

Alloy

5

An unfinished wood box or other non-metal receptacle or enclosure, without ornamentation or a fixed interior lining, which is designed for the encasement of human remains and which is made of fiberboard, pressed-wood, composition materials (with or without an outside covering) or like materials

Alternative container

6

Price lists which may be prepared for use in certain limited situations such as children/infants, for government agencies to provide for indigent persons, for agreements with religious groups, burial or memorial societies for members of their group

Alternative price lists

7

The lining attached to the undersurface of the foot panel of the casket and/or a component part of the throw (overlay) which extends downward into the body of the casket

Apron

8

The part of the casket handle that attaches the bar to the lug

Arm

9

The sum of a group of numbers divided by the number of units

* Average
* Mean

10

A single handle in which the lug, arm, and bar are combined in one unit

Bail handle

11

That part of the casket handle, attached to the lug or arm, which is grasped by the casketbearer

Bar

12

The lower or supporting part of a monument

Base

13

In some monuments, there may be a first, second, and third

Base

14

Molding along the lowermost edge of the body panels

Base molding

15

The portion of the casket upon which the deceased human remains are placed

Bed

16

A type of cemetery memorial consisting of a top piece supported by two standards

Bench

17

Used to identify family burial plots or used in conjunction with a family monument

Bench

18

A small headstone, set above ground, with a slightly slanting top

Bevel top marker

19

A method of price quotation showing separately the price of the service to be rendered and the price of the casket

Bi-unit pricing

20

A subdivision of a cemetery containing several lots

Block

21

That portion of the casket shell containing the top body molding, body panel, base molding, and casket bottom

Body

22

A molding along the uppermost edge of the body panels

* Body ledge
* Top body molding

23

The horizontal portion of the top body molding (body ledge) where the gasket is placed on gasketed caskets

* Body ledge flange
* Top body molding flange

24

Material which drapes the inside perimeter of the body of the casket

Body lining

25

Compose the sides and ends of the casket shell

Body panels

26

The point at which total sales revenue equals total operating costs

Break-even analysis

27

Determines break-even analysis

* Formula
* Chart

28

Component part of cap/lid that is constructed into caskets that display a cut top

* Bridge
* Header
* Cap filler

29

Provides strength/rigidity at the point of the transverse cut

* Bridge
* Header
* Cap filler

30

A twilled, napped, woolen or worsted fabric with a smooth lustrous face and dense texture

Broadcloth

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