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  • International Marketing
    International Marketing

    International Marketing

    By: Melina Maßmann
    Chapter 8 - Importing, exporting and sourcing, Chapter 9 - Global Market-Entry Strategies, Chapter 10 - Brand and Product Decisions in Global Marketing ...
    17
    Decks
    434
    Flashcards
    11
    Learners
  • Business 210-Marketing
    Business 210-Marketing

    Business 210-Marketing

    By: Keiza Pynn
    Chapter 1- Marketing: Customer Value, satisfaction, relationships, Chapter 2- Developing successful Marketing Strategy, Chapter 3-Scanning the marketing environment ...
    18
    Decks
    340
    Flashcards
    21
    Learners
  • Marketing
    Marketing

    Marketing

    By: Ming Gilbert
    Chapter 1: Intro. To Marketing, Chapter 2: The Marketing Environment, Social Responsibilities, and Ethics, Chapter 3: Strategic Planning for Competitive Advantage ...
    15
    Decks
    536
    Flashcards
    18
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  • BADM 760 - Marketing Management
    BADM 760 - Marketing Management

    BADM 760 - Marketing Management

    By: Kelly Gonzales
    Ch. 4 - The Marketing Environment, Ch. 6 - Consumer Decision, Ch. 7 - Business Marketing ...
    13
    Decks
    394
    Flashcards
    3
    Learners
  • BE201 - Marketing
    BE201 - Marketing

    BE201 - Marketing

    By: Julia Brännström
    Chapter 2 - Consumer Buying Behavior, Chapter 3 - Marketing Research & Customer Insight, Chapter 4 - The Marketing Environment ...
    16
    Decks
    228
    Flashcards
    2
    Learners
  • Business English 1
    Business English 1

    Business English 1

    By: silk cast
    Accountancy, Channels of distribution, Advertisement ...
    19
    Decks
    526
    Flashcards
    1
    Learner
  • Marketing Metrics
    Marketing Metrics

    Marketing Metrics

    By: Ilsa Harun
    Market Share, Margins and Profits, Product and Brand Management ...
    11
    Decks
    301
    Flashcards
    20
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  • Marketing Communication
    Marketing Communication

    Marketing Communication

    By: Samuel Usher
    Lecture 1: Introduction to Marketing Communication, Lecture 2: Explaining how MC Influences Consumers, Lecture 3: MC elements: Source, Message, Channel, Audience ...
    5
    Decks
    450
    Flashcards
    4
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  • Marketing
    Marketing

    Marketing

    By: Amanda Kennedy
    Ch. 1 Marketing: Creating & Capturing Customer Value, Ch. 2 Company and Marketing Strategy: Partnering to Build Customer Relationships, Ch. 3 Analyzing the Marketing Environment ...
    16
    Decks
    320
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    65
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  • Marketing
    Marketing

    Marketing

    By: Trisha H
    Overview, Planning/advantage, Ethics/social Responsibility ...
    13
    Decks
    384
    Flashcards
    5
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  • MARKETING REVIEWER
    MARKETING REVIEWER

    MARKETING REVIEWER

    By: Kurth Angel
    Contemporary Marketing, POINTERS TO REVIEW, UNDERSTANDING BUYERS AND MARKETS ...
    12
    Decks
    219
    Flashcards
    1
    Learner
  • MARK
    MARK

    MARK

    By: Simon Cudmore
    Intro to Marketing (Ch.1), Strategic Marketing (Ch. 15), Consumer Behaviour (Ch. 3) ...
    13
    Decks
    241
    Flashcards
    1
    Learner
  • Marketing
    Marketing

    Marketing

    By: David Fontaine
    Market research, Product and brand concepts, Marketing channels, distribution and retailing
    3
    Decks
    62
    Flashcards
    1
    Learner
  • Apprentice MCT exam
    Apprentice MCT exam

    Apprentice MCT exam

    By: Muir Laurie
    MODULE 1: MARKETING CONCEPTS AND THEORIES, MODULE 2: BUSINESS UNDERSTANDING AND COMMERCIAL AWARENESS, Module 3 – Market Research ...
    4
    Decks
    126
    Flashcards
    3
    Learners
  • Foundations of Marketing
    Foundations of Marketing

    Foundations of Marketing

    By: Kate Ford-Marsden
    Intro to Marketing, Company and Marketing Strategy, Analysing the marketing environment ...
    12
    Decks
    305
    Flashcards
    2
    Learners
  • Ma'am Leigh
    Ma'am Leigh

    Ma'am Leigh

    By: Naid .
    Midterm exam, una, Fquiz 1 ...
    4
    Decks
    75
    Flashcards
    1
    Learner
  • Trade Marketing
    Trade Marketing

    Trade Marketing

    By: Martina Diana
    1. LA COMPRENSIONE DEL MACRO-AMBIENTE E DELLE INTERDIPENDENZE COMPETITIVE, 3. L'ANALISI DELLA DOMANDA INTERMEDIA: LA DISTRIBUZIONE, 2. L'ANALISI DELL'ACQUIRENTE ...
    11
    Decks
    194
    Flashcards
    1
    Learner
  • Certificate in Retail and Digital Banking (Cert RDB)
    Certificate in Retail and Digital Banking (Cert RDB)

    Certificate in Retail and Digital Banking (Cert RDB)

    By: Alicia Tse
    1. Retail Banking Customers, 2. Customer Segments and Service Delivery, 3. Customers in a Digital Age ...
    23
    Decks
    1,214
    Flashcards
    12
    Learners
  • Marketing
    Marketing

    Marketing

    By: Jenny Broomby
    Marketing research: Desk vs Field, Marketing research: Qualitative research, Marketing research: Quantitative vs Qualitative ...
    15
    Decks
    262
    Flashcards
    25
    Learners
  • Distribution Channels
    Distribution Channels

    Distribution Channels

    By: Kaman Hung
    1 - How to get the best out of this book, 2 - The business of getting products and services to market, 3 - The role of the distributor ...
    25
    Decks
    997
    Flashcards
    1
    Learner
  • Principles of Marketing
    Principles of Marketing

    Principles of Marketing

    By: Isaiah Waterhouse
    Chapter 1. Creating Customer Value and Engagement, Chapter 2. Company and Marketing Strategy, Chapter 8. Products, Services, and Brands ...
    16
    Decks
    289
    Flashcards
    5
    Learners
  • Marketing 2210
    Marketing 2210

    Marketing 2210

    By: Justin Lange
    Chapter 1: An Introduction to Marketing, Chapter 15: Retailing, Chapter 2: The Marketing Environment, Social Responsibility, and Ethics ...
    19
    Decks
    582
    Flashcards
    4
    Learners
  • Global Marketing Midterm #2
    Global Marketing Midterm #2

    Global Marketing Midterm #2

    By: Ivy Bialowas
    Global Product Strategies, Global Strategies for services, brands and social marketing, Global Pricing Strategies ...
    5
    Decks
    95
    Flashcards
    3
    Learners
  • MARK 301
    MARK 301

    MARK 301

    By: Alex Nguyen
    Ch. 1 - Intro to Marketing, Ch. 2 - The Marketing Environment, Ch. 3 - Consumer Behaviour ...
    14
    Decks
    463
    Flashcards
    1
    Learner
  • E-Business - E-Marketing
    E-Business - E-Marketing

    E-Business - E-Marketing

    By: Jonas R
    1. Einführung, 2. Affiliate Marketing, 3. E-Mail Marketing ...
    7
    Decks
    42
    Flashcards
    2
    Learners
  • MGCR 352
    MGCR 352

    MGCR 352

    By: Claire Bent
    Marketing Overview (Lecture #2), Scanning the Environment/Intro to the Marketing Mix (Lecture #3), Developing Marketing Strategies (Lecture #4) ...
    15
    Decks
    493
    Flashcards
    4
    Learners
  • Principles of Marketing Management
    Principles of Marketing Management

    Principles of Marketing Management

    By: Mathilde Bagur
    1. Introduction to MKT, 2. Marketing Audit, 3. Consumer Buying Behaviour and Organizational Markets and Buying behaviour ...
    9
    Decks
    325
    Flashcards
    9
    Learners
  • Price Action Trading Course - Brooks
    Price Action Trading Course - Brooks

    Price Action Trading Course - Brooks

    By: ICT Fletcher
    Terminology: Video 01, Chart Basics and Price Action: Video 02A, Chart Basics and Price Action: Video 02B ...
    71
    Decks
    997
    Flashcards
    288
    Learners
  • MKTG 2150
    MKTG 2150

    MKTG 2150

    By: Preston Bloos
    Ch. 1 | Marketing Fundamentals, Ch. 4 | Marketing Research, Ch 6. | Segmentation and Positioning ...
    11
    Decks
    199
    Flashcards
    2
    Learners
  • Principle of marketing
    Principle of marketing

    Principle of marketing

    By: Daylily Liao
    Chapter 1, Chapter 14 manging marketing channels and supply chains, Chapter 17: integrated marketing communication and direct marketing ...
    14
    Decks
    591
    Flashcards
    3
    Learners

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